Topps retains Uefa club competitions contract with NFT elements included

Leroy Sane of Bayern Munich takes a shot during the Uefa Champions League Group E match at FC Barcelona on September 14, 2021 (by David Ramos/Getty Images)

Manufactured collectibles company Topps has extended and expanded its deal with Uefa, European football’s governing body, and will now create versions of selected products as non-fungible tokens (NFTs).

Topps will continue as the exclusive and official collectibles partner of Uefa’s club competitions. In addition to the Uefa Champions League, the global sticker and trading card company has once again secured exclusive rights for the Europa League and Women’s Champions League, along with adding the new third-tier Europa Conference League.

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