Race on to secure Champions League crypto rights, including regional sponsorship

Ajax fans wave flags ahead of UEFA Champions League match vs Besiktas on September 28, 2021 (Photo by Dean Mouhtaropoulos/Getty Images)

Uefa and its appointed agency Team Marketing are inviting bids for licensing rights to the Uefa Champions League in the cryptocurrency, non-fungible tokens (NFTs) and fan token space, including the opportunity to secure regional sponsorship rights.

Interested parties in the burgeoning sector can offer proposals for the rights across the next three seasons (2021-22 to 2023-24) during the process being run by Team.

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