Licensing & Merchandising

Iconic trading card company said it was blindsided by actions of MLB, MLBPA

Creation of new joint venture to end long-running MLB tie with Topps

Global sports merchandising company Fanatics has secured an exclusive, multiyear omnichannel retail partnership with BSE Global, becoming the official e-commerce and physical retail partner of both the …

Trading card company raises full-year sales forecast for second time in 2021

Prominent seller of sports trading cards calls charge "defamatory"

Wagner T206 card garners more than $6.6m in auction

Global sports merchandising company Fanatics has closed its latest funding round having attracted $325m (€277m) in new investment, bringing the overall valuation of the retail operator to $18bn.

Chinese company Global Dynamic Media (GDM) has secured a five-year deal for licensing rights to produce LaLiga-themed products

Deal to aid creation of physical, digital trading cards and NFTs of student-athletes

The Ladies Professional Golf Association (LPGA) has extended its long-term association with video game developer Electronic Arts (EA)

Global sports merchandising giant Fanatics has secured an exclusive, multiyear memorabilia and collectibles partnership with Major League Baseball superstar Shohei Ohtani

Location in London expands international ambitions for both the league, company

Decorated athlete is first female to reach cover of famed video game franchise

Deal reflects fervent push for greater scale in booming collectibles industry

The All England Lawn Tennis and Croquet Club (AELTC), organiser of the ongoing Wimbledon Championships, has collaborated with brand and customer experience agency VMLY&R London to launch a new streetwear…

National Women's Soccer League expansion team Angel City FC has unveiled its colors and crest ahead of the club's inaugural 2022 season

The Brazilian Football Confederation (CBF) has agreed a three-year deal with Turkish blockchain company Bitci Technology to develop a series of non-fungible tokens (NFTs) for Brazil’s national football t…

The All England Lawn Tennis & Croquet Club (AELTC), organiser of the Wimbledon Championships, has entered the non-fungible token market in a collaboration with 2013 and 2016 men’s champion Andy Murray a…