Industry Moves
Long-serving Pathy to leave Fifa marketing director role
Jean-François Pathy, Fifa’s long-standing marketing director, is to leave the organisation, SportBusiness understands.
Fifty-Three Six agency recruits DAZN’s Glynn to media and strategy role
Fifty-Three Six, the Dublin and London-based sports marketing agency, has appointed Paul Glynn as head of media and strategy
OneFootball recruits Bayern Munich’s Roth to partnerships role
OneFootball, the football-focused streaming and media platform, has recruited Bayern Munich’s Michael Roth to a partnerships role.
DFL’s Naubert named Bundesliga International’s CMO
Peer Naubert has been named chief marketing officer at Bundesliga International, the international commercial rights sales arm of the German Football League (DFL)
Octagon promotes string of executives across North America marketing division
Global sports agency Octagon has announced the promotion of several executives across its marketing division in North America
Auckland Open to return in January, Lamperin appointed as tournament director
The Auckland Open will return to the international tennis calendar next year for the first time since the beginning of the Covid-19 pandemic, Tennis Auckland and Tennis New Zealand announced today (Tuesday)
Manchester United CMO Newman joins WWE as head of marketing
World Wrestling Entertainment (WWE) has announced the appointment of Manchester United chief marketing officer Catherine Newman as executive vice-president and head of marketing
Newman heads new hires at Socios in corporate affairs role
Chiliz, the blockchain company behind the fan engagement platform Socios.com, has appointed James Newman as global director of corporate affairs and Stuart Ramsey as head of brand partnerships
Ben Slack leaves Tennis Australia for commercial role at World Rugby
Sports marketing executive Ben Slack has joined World Rugby as the general manager of commercial after almost 10 years with Tennis Australia
IPC hires Neill to shape commercial strategy between Paralympics
The International Paralympic Committee has hired Jonathan Neill, the former commercial director for the 2021 Rugby League World Cup, as a consultant to shape a new commercial strategy for the organisation
SportiveWays agency opens Dubai office, rebrands logo
Barcelona-based sports marketing agency SportiveWays has opened an office in Dubai to boost its growth in the region
Gai named Fifa’s chief business officer as Madati exits in latest commercial reshuffle
Romy Gai, a former commercial executive at Juventus, has been appointed as Fifa’s chief business officer with Kay Madati, the incumbent chief commercial officer, to leave in the latest personnel rejig a…
Former QSI marketing officer Singh establishes new agency in the UAE
Former Qatar Sports Investments senior marketing officer Sunny Singh has established a new sports marketing agency, Collaborate Sports and Entertainment, in the United Arab Emirates
Fnatic appoints ex-Premier League and Zwift executive Edmondson as CCO
Global esports organisation Fnatic has hired former Premier League and Zwift executive Craig Edmondson to be its chief commercial officer
WME Sports hires US sports marketing trio
The WME Sports agency has announced three new hires to help grow its US-based sports talent and property representation business
Adidas reports 15-per-cent revenue growth; committed marketing spend slows
Sportswear giant Adidas generated revenues of €21.2bn ($23.4bn) last year, its latest financial report shows.
PSG sponsorship sales executive Zodmi joins Juventus
Alexandre Zodmi, senior global sponsorship sales manager at French Ligue 1 club Paris Saint-Germain, is moving to to Serie A side Juventus as head of sponsorship acquisition
Paris 2024 to split partnership director role into two following Masure exit
The Paris 2024 Olympic and Paralympic Games Organising Committee is to revamp the structure of its commercial team following the departure of Marlène Masure, who will leave her role as director of partnership …