Fnatic appoints ex-Premier League and Zwift executive Edmondson as CCO

Craig Edmondson (left) pictured with UCI president David Lappartient (right) during his time with Zwift. (Photo: Zwift).

Global esports organisation Fnatic has hired former Premier League and Zwift executive Craig Edmondson to be its chief commercial officer.

Edmondson is one of four new hires for the esports firm as it looks to “expand its Web3 business strategy” and build on recent commercial deals with brands including Asos, BMW, L'Oréal and Crypto.com.

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