Events

NFL

League completes five-year agreement with technology giant
Football

The Swiss Football Association (SVF) has formally launched its bid to host the 2025 Uefa Women’s European Championship.
Multiple Sports

Premier League and English Football League (EFL) matches are among a series of sports events in the United Kingdom that have been postponed as the sports community pays tribute to Her Majesty The Queen
Tennis

Team-based tennis tournament the Laver Cup has added to its sponsorship roster ahead of this year’s event through new deals with US healthcare provider Cleveland Clinic and Switzerland Tourism.
Cricket

The Oval cricket ground is in the running to stage the World Test Championship final next year because the International Cricket Council’s favoured host for the event, Lord’s cricket ground, is reportedly hav…
Multi-sport

Japanese prosecutors have raided the offices of advertising firm Daiko as part of the investigation into alleged bribery within the Tokyo 2020 Olympics organising committee, according to reports
Cricket

LNJ Bhilwara Group has acquired a team in the Legends League Cricket (LLC) competition
Football

The National Women’s Soccer League’s Angel City FC has expanded its partnership with prominent Southern California healthcare organization Cedars-Sinai, with the club's official health partner now als…
Football

Online trading platform Tiger Brokers has agreed a deal to sponsor the 2022 AFF Championship, the premier national team tournament of the Asean Football Federation (AFF)
US College Sport

Lawn mower manufacturer replaces New Era for college football sponsorship
Multi-sport

Creators of the European Championships are sticking steadfastly to the concept of the multi-sports event despite doubts over future participation of major sports, and are planning a near full centralisation…
Multiple Sports

Sports and entertainment group Endeavor has once again raised its full-year revenue guidance after posting $1.31bn (€1.26bn) in second-quarter revenue and $42.2m in net income.
Multi-sport

Spyros Capralos, president of the European Olympic Committees (EOC), is confident that the new European Games broadcast deal with the European Broadcasting Union (EBU) consortium of public-service broadcasters…
Boxing

Rematch, the immersive events company founded by Seven League’s Richard Ayers and backed by industry luminaries including DAZN’s John Gleasure and former Coca-Cola marketing director Ricardo Fort, has…
Football

Bayern Munich commercial executive Andreas Jung has called on the German Football League (DFL) to stage the German Super Cup abroad in order to increase the league’s international presence and commercial a…
Cycling

Vehicle charging and energy management provider Wenea has signed on as an official supplier of cycling ‘Grand Tour’, La Vuelta a España.
Cricket

Cricket Kenya has appointed UAE-based agency Pacific Star Sports (PSS) to aid the commercial development of the sport in the East African country
Rugby Union

Retail pharmacy chain Chemist Warehouse has signed up as an official sponsor of Rugby World Cup 2021, the postponed women’s national team tournament which will now take place this year in New Zealand f…