Nike
Nigerian Football Federation hails Nike renewal
The Nigerian Football Federation has extended and enhanced its partnership with US sportswear company Nike
Nike partners Premier League for next cycle – EA Sports, Barclays, Budweiser to follow
Sporting goods brand Nike, video game maker EA Sports and global bank Barclays have renewed their respective Premier League partnerships beyond the 2016-17 to 2018-19 cycle, while incumbent beer brand…
Nike extends long-running Premier League pact
The Premier League, the top division of English club football, has agreed a six-year extension to its partnership with US sports apparel and equipment manufacturer Nike
Nike extends backing of NBA Mexico City Games
US sportswear company Nike has further strengthened its association with North American basketball league the NBA by extending its role as Presenting Partner of the Mexico City Games
Sevilla’s top tier drives sponsorship revenue at Spanish challenger club
LaLiga club Sevilla will earn at least €7.25m ($8.3m) from its shirt inventory this season, thanks to two new top-tier sponsors.
Ronaldo’s $1bn sponsorship empire in jeopardy after rape claim
Cristiano Ronaldo is coming under intense pressure from his sponsors following a rape allegation made against him, with Nike joining EA Sports in expressing its concern over the issue.
Kaepernick advert leads to ‘record engagement’ with Nike brand
Nike's calculated gamble on its use of controversial NFL quarterback Colin Kaepernick in its Just Do It marketing campaign has driven "record engagement" with the brand on social media.
Champions League first, then the world for PSG and Jordan Brand
Paris St-Germain and the Jordan Brand formally announced their highly-anticipated new collaboration on Thursday ahead of next week's Champions League group stage
Jordan Brand’s PSG play mixes football and lifestyle
Nike’s Jordan Brand will attempt to migrate its lifestyle brand to football with its first ever football club collection.
“If it doesn’t work for them, Nike’s not doing it, right?”
David Abrutyn, partner with Bruin Sports Capital, explains how the three-way licensing deal between the NFL, Nike and Fanatics works for the sporting goods giant, which extended its on-field rights partnership with the NFL in March.
All upside for NFL from ‘win-win’ Nike-Fanatics deal
The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry experts have told Sports Sponsorship Insider.
‘CR7 effect’ may ease political pressure on Serie A sponsorships
Italy’s top football league, Lega Serie A, ought to be on course for a decent increase in the value of its centrally-sold sponsorship rights from the €34m ($40m) it earned in 2017-18, having agreed deals this month for the Serie A title sponsorship, Official Ball Supplier and Official Video Gaming licensing rights for the next three seasons.Â
Nike seals Clemson Athletics renewal
US sportswear giant Nike has sealed a $58m (€50m) extension with Clemson Athletics, which represents the sports teams of Clemson University in South Carolina.
Nike renews Augsburg kit deal
German Bundesliga football club FC Augsburg has extended its partnership with US sportswear manufacturer Nike.
Nike returns as Saracens kit partner
English Premiership rugby union club Saracens has agreed a deal for US sportswear company Nike to become its new kit supplier.
Nike agrees extension with University of Memphis
US sportswear company Nike has renewed a partnership with the athletics division of the University of Memphis.
Eintracht Frankfurt seals new Nike deal
US sportswear company Nike has agreed to renew its kit supplier partnership with German Bundesliga football club Eintracht Frankfurt.
Boise State extends Nike deal
The athletics department of Boise State University has signed a six-year extension to its partnership with US sportswear company Nike.