NFL (National Football League)

US financial services company EverBank has extended its stadium naming rights deal with NFL American football franchise the Jacksonville Jaguars, signing a 10-year contract worth $43m (€31.6m).

Texan cruise operator Carnival Cruise Lines has agreed a multi-year partnership with Dallas Cowboys to become the NFL American football team’s official cruise line.

NFL American football team Cleveland Browns have signed a sponsorship agreement with Columbus-based discount department store chain Value City Furniture that will look to capitalise on increased fan interest surrounding the franchise’s pre-season training camp.

Californian-based bakery King’s Hawaiian has announced a sponsorship agreement with the Atlanta Falcons American football team for the 2014 NFL season.

Belgian-headquartered brewing giant AB InBev has extended its sponsorship of the NFL through the end of the 2016 season, taking in global rights with the American football league for the first time.

NFL American football franchise the Minnesota Vikings have stepped up their efforts to secure a Major League Soccer (MLS) expansion team for their new stadium by agreeing a partnership with the Relevent Sports agency.

NFL American football team the St. Louis Rams have signed a partnership with information technology and management consulting firm Perficient for the 2014 season.

NFL American football team Denver Broncos has signed an expanded multi-year marketing partnership with insurance and financial services organisation Nationwide.

NFL American football franchise the Miami Dolphins has agreed a five-year partnership with the Islands of the Bahamas.

Motor oil company Castrol is paying a higher fee per year for its renewed deal with the National Football League (NFL) after rights to activate the partnership in Mexico and run a fantasy football competition were added to the new contract.

Confectionary brand Skittles has agreed a long-term deal to become an official sponsor of the NFL American football league.

NFL American football franchise the Buffalo Bills has extended its multi-year partnership with local pizza company La Nova Pizzeria.

Restaurant chain Tim Hortons has acquired branding rights to one of the gates at Ralph Wilson Stadium under a five-year extension to its partnership with NFL American football team Buffalo Bills.

Motor oil and lubricants company Castrol has extended its sponsorship agreement with the NFL American football league through March 2017.

Sporting goods company Riddell has extended its agreement to produce collectible helmets for the NFL through the American football league’s 2018-19 season.

The NFL has confirmed an expansion of its sponsorship agreement with Bose that makes the US audio equipment manufacturer the official headphone and headset provider for the American football league.