NFL (National Football League)
The National Football League has long been the dominant sports organisation in North America and our research into the top five deals of the five major US leagues confirms its position at the top of the sponsorship tree.
Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.
The 2014 National Football League (NFL) International Series will create significantly more media value for its sponsors than the previous series due to a number of factors.
US-based online brokerage TD Ameritrade has become an Official Sponsor of the National Football League (NFL) in the category of personal investing, online brokerage and wealth management.
Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.
Motor oil company Castrol is paying a higher fee per year for its renewed deal with the National Football League (NFL) after rights to activate the partnership in Mexico and run a fantasy football competition were added to the new contract.
The National Football League’s International Series generated a 35 per cent increase in sponsorship income in 2013 compared to 2012, Marc Reeves, the league’s international commercial director, told Sports Sponsorship Insider this month.