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Carnival sets sail with Dallas Cowboys

Texan cruise operator Carnival Cruise Lines has agreed a multi-year partnership with Dallas Cowboys to become the NFL American football team’s official cruise line.

Carnival Cruise Lines, which will launch its third year-round ship next year, is set to benefit from extensive branding and visibility across Dallas Cowboys-owned properties.

This includes a presence in the parking lots at the Cowboys' AT&T Stadium, where tailgaters will be able to win cruise vacations and other prizes.

The partnership kicks off this week with Carnival’s exclusive sponsorship of the Dallas Cowboys Training Camp Daily News Show, airing regionally on the Fox Sports Network. The segments will also be available on Carnival’s YouTube channel.

Financial terms for the agreement were not disclosed.