Lega Serie A

Football

Lega Serie A has signed up Trenitalia to its sponsorship portfolio, with the global deal making Italy’s primary train operator's main brand, Frecciarossa, the title sponsor of the Coppa Italia as well a…
Football

Italy’s Serie A will show virtual advertising across all 380 of its matches for the first time this season after the Interregional Sports Group, the agency that holds the overseas rights to the league’s vir…
Football

Italian football’s Lega Serie A has signed a new, multi-year agreement with video game developer EA Sports including both sponsorship and licensing elements.
Football

Italy’s Serie A has extended its three-year deal with the Interregional Sports Group under which the specialist virtual advertising agency sells the league’s ‘virtual carpet’ inventory to international sponsor…
Football

Sportitalia, the multi-sport broadcaster, has retained its domestic rights to the Primavera youth football competitions operated by Lega Serie A
Football

Lega Serie A has renewed its title sponsorship agreement with Italian telco TIM. The three-year renewal builds on a long-term association between the two organisations, which dates back to 1998
Football

Lega Serie A has added the title rights to the 2021 Coppa Italia final to its long running association with telecoms operator Telecom Italia (TIM)
Football

Lega Pro, organising body of Italian football's third-tier Serie C, has said it will take “every initiative to protect the rights of its teams” after plans were revealed to exclude third- and fourth-tier foo…
Football

In 2020-21 – a season likely to play out largely behind closed doors – Europe’s top four football leagues held sponsorship agreements of about €315m ($383m) in contract value.
Football

Lega Serie A has struck a deal giving technology giant Sony’s PS5 games console the title sponsorship rights around the 2020 Supercoppa Italiana.
Football

Italy’s Lega Serie A is in discussions with Italian telco TIM regarding the renewal of its title sponsorship of the league.
Badminton

The French Open tennis championship at Roland Garros later this month will allow entry to up to 11,500 fans per day - Reuters/CNA
Football

Interregional Sports Group will project virtual branding and graphics at closed-door Serie A stadiums for the remainder of the 2019-20 season after the Italian league expanded its partnership with the…
Football

Soft drinks group Coca-Cola has acquired the title sponsorship rights to Italian football’s main cup competition, the Coppa Italia, having surveyed the territory as title sponsor of the 2019 Supercoppa I…
Football

Coca-Cola’s modest investment in the title rights to Italy’s 2019 Supercoppa appears to have been so successful that the US beverage company is in advanced negotiations for a deal covering the country’s main domestic cup, the Coppa Italia.
Football

Lega Serie A has added soft drink giants Coca-Cola as title sponsor to its Supercoppa Italiana competition
Football
Betting

Italian football clubs will be able to retain sponsorship deals signed with betting companies through to July 12 following a ruling by AGCOM, regulator for the country’s communications industries.
Football
Betting

Serie A club SSC Napoli has added another regional betting partner to its sponsorship portfolio, after signing a deal with KTO