Lega Serie A
US agency signs shirt sponsorship deal with Fiorentina
Fiorentina has become the latest Italian Serie A football club to fill its back-of-shirt sponsorship space through a deal with US creative agency Dream Loud
Juventus teams up with Wanbo Sports
Italian Serie A football club Juventus has entered into a partnership with Chinese sports media company Wanbo Sports
‘CR7 effect’ may ease political pressure on Serie A sponsorships
Italy’s top football league, Lega Serie A, ought to be on course for a decent increase in the value of its centrally-sold sponsorship rights from the €34m ($40m) it earned in 2017-18, having agreed deals this month for the Serie A title sponsorship, Official Ball Supplier and Official Video Gaming licensing rights for the next three seasons.
Top European League club shirt and kit sponsorships 2014-15
The 98 clubs in the top five European football leagues – Germany’s Bundesliga, England’s Premier League, Spain’s La Liga, France’s Ligue 1 and Italy’s Serie A – will generate a combined €580m from main or pr…