Lega Serie A achieves uplift in Sony Supercoppa deal

The Supercoppa Italiana trophy (by Francois Nel/Getty Images)

Lega Serie A has struck a deal giving technology giant Sony’s PS5 games console the title sponsorship rights around the 2020 Supercoppa Italiana.

Sony will activate the PS5 brand and the match – between 2019-20 Serie A champion Juventus and Coppa Italia holder Napoli on January 20 next year – will be known as ‘The PS5 Supercup’.

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