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Coca-Cola eyes Coppa Italia title rights after Supercoppa success

Juventus' Rodrigo Bentancur vies for the ball with Lazio's Ciro Immobile during the Supercoppa Italiana final in the Saudi capital Riyadh on December 22, 2019. (GIUSEPPE CACACE/AFP via Getty Images)

Coca-Cola’s modest investment in the title rights to Italy’s 2019 Supercoppa appears to have been so successful that the US beverage company is in advanced negotiations for a deal covering the country’s main domestic cup, the Coppa Italia.

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