Lega Serie A

Lega Serie A, the organising body of the top division of Italian club football, has renewed its sponsorship agreement with Toyota-owned Kinto Italia, which serves as its official mobility provider

Lega Serie A has become the latest sports league to sign an agreement with non-fungible token (NFT) fantasy sports platform Sorare

Initial idea behind deal would have seen Puma combine Serie A ball supply rights with FIGC kit deal Puma keen to make strides in football segment of sports equipment market in Italy

Football-focused streaming and media platform OneFootball has signed a global agreement with Lega Serie A to launch officially licensed digital collectibles for fans, while it has also struck separate…

Frecciarossa, the main brand of Italian train operator Trenitalia, has renewed an agreement for naming rights to the Coppa Italia club football competition

Lega Serie A has added to its sponsorship portfolio with online sales and auction platform eBay

Italian football’s Lega Serie A has signed up sportswear brand Puma to its sponsorship portfolio in a deal that will begin from the start of the 2022-23 season.

The recent move by the Italian government to become Lega Serie A’s Main International Partner - a designation open since an inventory reshuffle ahead of the 2021-22 season – has delivered a sizeable sev…

Italy’s Lega Serie A has signed a renewed deal with snack bar brand Be-Kind which covers sponsorship of its esports league.

Socios.com has furthered its involvement in Italian football through a deal announced this afternoon with Lega Serie A and its Coppa Italia and Supercoppa Italiana tournaments. Socios

Europe’s four biggest football leagues – plus Uefa’s club competitions – hold central sponsorship contracts worth between €794.4m and €883.3m in 2021-22.

Lega Serie A has signed up Trenitalia to its sponsorship portfolio, with the global deal making Italy’s primary train operator's main brand, Frecciarossa, the title sponsor of the Coppa Italia as well a…

Italy’s Serie A will show virtual advertising across all 380 of its matches for the first time this season after the Interregional Sports Group, the agency that holds the overseas rights to the league’s vir…

Italian football’s Lega Serie A has signed a new, multi-year agreement with video game developer EA Sports including both sponsorship and licensing elements.

Italy’s Serie A has extended its three-year deal with the Interregional Sports Group under which the specialist virtual advertising agency sells the league’s ‘virtual carpet’ inventory to international sponsor…

Sportitalia, the multi-sport broadcaster, has retained its domestic rights to the Primavera youth football competitions operated by Lega Serie A

Lega Serie A has renewed its title sponsorship agreement with Italian telco TIM. The three-year renewal builds on a long-term association between the two organisations, which dates back to 1998