Lega Serie A

Europe’s four biggest football leagues – plus Uefa’s club competitions – hold central sponsorship contracts worth between €794.4m and €883.3m in 2021-22. Unsurpr

Lega Serie A has signed up Trenitalia to its sponsorship portfolio, with the global deal making Italy’s primary train operator's main brand, Frecciarossa, the title sponsor of the Coppa Italia as well a…

Italy’s Serie A will show virtual advertising across all 380 of its matches for the first time this season after the Interregional Sports Group, the agency that holds the overseas rights to the league’s vir…

Italian football’s Lega Serie A has signed a new, multi-year agreement with video game developer EA Sports including both sponsorship and licensing elements.

Italy’s Serie A has extended its three-year deal with the Interregional Sports Group under which the specialist virtual advertising agency sells the league’s ‘virtual carpet’ inventory to international sponsor…

Sportitalia, the multi-sport broadcaster, has retained its domestic rights to the Primavera youth football competitions operated by Lega Serie A

Lega Serie A has renewed its title sponsorship agreement with Italian telco TIM. The three-year renewal builds on a long-term association between the two organisations, which dates back to 1998

Lega Serie A has added the title rights to the 2021 Coppa Italia final to its long running association with telecoms operator Telecom Italia (TIM)

Lega Pro, organising body of Italian football's third-tier Serie C, has said it will take “every initiative to protect the rights of its teams” after plans were revealed to exclude third- and fourth-tier foo…

In 2020-21 – a season likely to play out largely behind closed doors – Europe’s top four football leagues held sponsorship agreements of about €315m ($383m) in contract value.

Lega Serie A has struck a deal giving technology giant Sony’s PS5 games console the title sponsorship rights around the 2020 Supercoppa Italiana.

Italy’s Lega Serie A is in discussions with Italian telco TIM regarding the renewal of its title sponsorship of the league.

The French Open tennis championship at Roland Garros later this month will allow entry to up to 11,500 fans per day - Reuters/CNA

Interregional Sports Group will project virtual branding and graphics at closed-door Serie A stadiums for the remainder of the 2019-20 season after the Italian league expanded its partnership with the…

Soft drinks group Coca-Cola has acquired the title sponsorship rights to Italian football’s main cup competition, the Coppa Italia, having surveyed the territory as title sponsor of the 2019 Supercoppa I…

Coca-Cola’s modest investment in the title rights to Italy’s 2019 Supercoppa appears to have been so successful that the US beverage company is in advanced negotiations for a deal covering the country’s main domestic cup, the Coppa Italia.

Lega Serie A has added soft drink giants Coca-Cola as title sponsor to its Supercoppa Italiana competition