Lega Serie A
Italy’s top football league, Lega Serie A, ought to be on course for a decent increase in the value of its centrally-sold sponsorship rights from the €34m ($40m) it earned in 2017-18, having agreed deals this month for the Serie A title sponsorship, Official Ball Supplier and Official Video Gaming licensing rights for the next three seasons.
The 98 clubs in the top five European football leagues – Germany’s Bundesliga, England’s Premier League, Spain’s La Liga, France’s Ligue 1 and Italy’s Serie A – will generate a combined €580m from main or pr…
Italian football clubs will be able to retain sponsorship deals signed with betting companies through to July 12 following a ruling by AGCOM, regulator for the country’s communications industries.
Serie A club SSC Napoli has added another regional betting partner to its sponsorship portfolio, after signing a deal with KTO
Fiorentina has become the latest Italian Serie A football club to fill its back-of-shirt sponsorship space through a deal with US creative agency Dream Loud