International Olympic Committee (IOC)

Multi-Sport

Seiko Hashimoto, president of the Tokyo 2020 organising committee, has said that sponsors continue to support the hosting of the Games, despite reports that some Japanese backers have privately called…
Boxing

The International Boxing Association (Aiba), the sport’s world governing body seeking to implement reform and recover its role in organising boxing events at the Olympics, has announced today (Wednesday) t…
Multi-Sport

Olympic TOP sponsor Airbnb has launched a plan to provide elite athletes, Olympians and Paralympians with Airbnb accommodation credits
Swimming
Personal Care & Fragrances

P&G beauty brand SK-II reacted to the pandemic-enforced delay of the 2020 Tokyo Olympics by pivoting to a tactical, social-first campaign targeting young Japanese women and fronted by swimmer Rikako Ikee.
Basketball
Tyres

In July 2019, Bridgestone Australia rolled out a local market phase of the company’s global ‘Chase Your Dreams’ Olympic activation platform, in the form of a CSR-driven, basketball-focused, community court refurbishment project.
Cricket

International Olympic Committee president Thomas Bach said "important and intensive discussions" were taking place in the coming weeks about Covid-19 counter measures for the Tokyo Olympics
Multi-Sport

The International Olympic Committee has questioned the validity of a study from Oxford University that criticised the organisation for its failure to address hosting cost overruns
Badminton

The French Open tennis championship at Roland Garros later this month will allow entry to up to 11,500 fans per day - Reuters/CNA
Cricket

Chinese streaming platform PP Sports is going to sue the English Premier League over the termination of their media-rights contract for the 2019-20 to 2021-22 cycle, according to Chinese news service Beijing…
Athletics

Chinese company LD Sports is to walk away from its £7.5m ($9.8m/€8.3m
Multi-Sport

Olympic sponsors have rallied around the cause of athletes in response to the postponement of Tokyo 2020 with at least four brands creating new athlete-focused programmes
Multi-Sport

Consumer goods company Procter & Gamble (P&G) has extended its Worldwide Partnership deal with the International Olympic Committee for the next four Olympic and Paralympic Games
Badminton

The Chinese Basketball Association’s first chief executive officer Wang Dawei has left his post after just 14 months in the job citing “personal reasons”. The
AFL

Cricket Australia confirmed it will stage the longest ever Big Bash League in 2020-21, despite some players calling for a reduced version of the domestic Twenty20 tournament – Reuters A
Multi-Sport

IT firm Atos has extended its Worldwide Olympic Partnership deal with the International Olympic Committee for four years, until the end of 2024, guaranteeing continuity in the operations technology underpinning…
Winter Olympics

The Beijing 2022 Winter Olympics organising committee has signed a quartet of official suppliers
Olympic Sports

Tokyo 2020 organisers are starting talks with sponsors next month about the implications of the rescheduled Olympics