International Olympic Committee (IOC)

Multi-sport

Moves to centralise the Olympics qualification process have been advanced with the dual hosting appointment of Budapest and Shanghai, as the International Olympic Committee continues its push to better…
Multiple Sports

SportBusiness Sponsorship speaks to Pete Giorgio, global and US sports practice leader, Deloitte, to understand the firm’s growing sponsorship presence and its deal with the WNBA in particular
Football

Last December French technology consulting and IT services company Atos agreed a deal to become the Official Technology Partner of Uefa national team football in an eight-year deal running from 2023 to…
Olympic Games

A commercial advisory group to the Association of Summer Olympic International Federations (ASOIF) is to review the “challenges” posed by recent International Olympic Committee initiatives, including the…
Olympic Games

Timo Lumme, the long-standing managing director of IOC Television and Marketing Services, is to retire from the position at the end of the year and will be replaced by Anne-Sophie Voumard, currently the…
Olympic Games

The International Olympic Committee has unveiled the latest evolution of its visual identity, as it gears towards a full rollout of a new brand in time for the 2024 Olympic Games in Paris
Multi-sport

Japanese prosecutors have raided the offices of advertising firm Daiko as part of the investigation into alleged bribery within the Tokyo 2020 Olympics organising committee, according to reports
Multi-sport

The International Olympic Committee and various international federations will soon introduce common branding at Olympic qualification events, but the use of the branding is not compulsory, according to…
Multi-sport

The Association of Summer Olympic International Federations (ASOIF), the umbrella organisation for the summer Olympic federations, has amended its statutes to allow sports to receive a share of Olympic…
Multi-sport

The International Paralympic Committee is targeting sponsors after launching a new grassroots-to-high-performance programme called Para Sport
Olympic Games

The IOC’s 10-year sponsorship deal with Deloitte will help the organisation’s transition to becoming more of a direct-to-consumer business and aid its digital transformation, according to commercial chi…
Multiple Sports
Personal Care & Fragrances

When spectators were barred from the delayed Tokyo 2020 Olympics, P&G owned skincare brand SK-II switched its activation to a campaign helping female-owned Tokyo businesses stay afloat during the pandemic restrictions.
Olympic Games

The International Olympic Committee is in no rush to begin negotiations over a new US broadcast rights deal and its timeline for negotiations will not be dictated by a Salt Lake City bid for future Winter…
Multi-sport

Non-fungible tokens (NFT) featuring Beijing 2022 Winter Olympics mascot Bing Dwen Dwen are to be released as part of a range of official Beijing 2022 digital collectables, the International Olympic Committee…
Multi-sport
Personal Care & Fragrances

In December 2020, P&G leveraged its multiple Olympic-related partnerships for a TikTok campaign that celebrated individual acts of love recognising how Tokyo 2020 was different from all previous Games.
Multi-sport

In February 2021, Toyota USA leveraged its Tokyo 2020 Olympic and Paralympic rights through a Super Bowl LV campaign starring 13-time Paralympic medallist Jessica Long.
Olympic Games

Worldwide Olympic Partner Panasonic has extended its support for the International Olympic Committee’s Young Leaders Programme through to 2024.
Olympic Games

Christian Voigt, vice-president of marketing development within IOC Television and Marketing Services (TMS), is to move from the role after Tokyo 2020 to join the wearable fitness brand Whoop