International Olympic Committee (IOC)
Record Olympic deal puts Coca-Cola and Mengniu on TOP for digital
Huge opportunity for Paralympic sports from IOC deal, says Parsons
Allianz joins Visa at the TOP for financial services
China Unicom outbids domestic rivals for Beijing 2022
Chinese telco China Unicom has become the Official Telecommunication Services Partner of the Beijing 2022 Olympic and Paralympic Winter Games in deal valued in the high tens of millions of dollars.
Alibaba: Multiple objectives behind sports investment drive
Intel’s TOP deal puts IOC in reach of two-cycle sales target
The International Olympic Committee (IOC) is generating record income from its TOP sponsorship programme for the 2017-2020 cycle following a deal with technology company Intel, announced last month.
Bridgestone tests power of Olympic Channel platform
Japanese tyre and rubber company Bridgestone paid a “significant additional investment” to its Worldwide Olympic Partner deal to become the first Founding Partner of the Olympic Channel, the new year-round, over-the-top digital channel, launched on August 21.
From Samba to Super Mario – a look ahead to Tokyo 2020
Insight from John Scurfield, head of MediaCom Sport & Entertainment UK, on the challenges for Olympic sponsors ahead of Tokyo 2020
Sports Sponsorship Insider Top 40 Deals of 2015
Japanese brands seize sponsorship opportunities
TOP deal buys Toyota stake in future of ‘mobility’
Sports Sponsorship Insider understands that Japanese carmaker Toyota will pay an astonishing figure for the International Olympic Committee’s TOP Partner rights in the new ‘mobility’ sector category, for eight years from 2017 to 2024.
Lumme bullish on Olympic Channel benefits for TOP
New commercial plans set out by the International Olympic Committee (IOC) could spur twofold or threefold increases in TOP Partner values if executed properly, Timo Lumme, managing director of IOC Television & Marketing Services, has told Sports Sponsorship Insider.
Dow: Making business-driven sponsorship decisions
Dow Chemical Company’s sustainability partnership with the Rio 2016 Organising Committee will cost the brand nothing extra in rights, but could earn it major financial rewards in the lead up to and after the Olympic Games.
Samsung wraps up computer and telecom categories
Samsung has wrapped up the computer and telecommunications categories under the terms of its extended Worldwide Partner deal for the Olympic Games, from 2017 to 2020.
Lumme confident as brands pay more for TOP
The IOC does not expect every upcoming TOP Partner deal to hit its new price point, but the latest deals with consumer electronics brand Panasonic and tyre and rubber company Bridgestone had given it confidence, the organisation told Sports Sponsorship Insider this month.
Liberty Mutual Group: Working with global and national sponsorship partners
Boston-based global insurance company Liberty Mutual Group has a diversified and varied portfolio of sponsorship assets and partnerships in 26 different markets around the world. Its Irish division is using an innovative sponsorship around Gaelic sports to show its commitment in a new market.
McDonald’s: High-end global sponsorships call on global resources
Fast food restaurant McDonald’s’ franchisee programme sees each store contribute a cash fee to the brand’s global sponsorships of the Olympic Games and the World Cup, Thomas Truttmann, head of sports at McDonald’s Europe told Sports Sponsorship Insider.
Payne: there is gold for Olympics in offering more digital and social media rights
The International Olympic Committee’s TOP sponsorship programme is missing an opportunity for bigger revenues by failing to offer brands digital and social media inventory, Olympics marketing expert Michael Payne told Sports Sponsorship Insider this month.
Panasonic’s Sochi deal underlines importance of Russia
Panasonic is targeting growth in the Russian market with its supplier deal for the 2014 winter Olympics in Sochi, the electronics brand told Sports Sponsorship Insider this month.