International Olympic Committee (IOC)

In February 2021, Toyota USA leveraged its Tokyo 2020 Olympic and Paralympic rights through a Super Bowl LV campaign starring 13-time Paralympic medallist Jessica Long.

Worldwide Olympic Partner Panasonic has extended its support for the International Olympic Committee’s Young Leaders Programme through to 2024.

Christian Voigt, vice-president of marketing development within IOC Television and Marketing Services (TMS), is to move from the role after Tokyo 2020 to join the wearable fitness brand Whoop

The impact of the postponement of the Tokyo 2020 Olympics on the International Olympic Committee’s finances has been laid bare in its latest financial statements, with the organisation declaring revenues o…

Olympic Worldwide Partner Toyota will not air commercials in Japan related to the Tokyo 2020 Olympic Games, the company has said

Seiko Hashimoto, president of the Tokyo 2020 organising committee, has said that sponsors continue to support the hosting of the Games, despite reports that some Japanese backers have privately called…

The International Boxing Association (Aiba), the sport’s world governing body seeking to implement reform and recover its role in organising boxing events at the Olympics, has announced today (Wednesday) t…

Olympic TOP sponsor Airbnb has launched a plan to provide elite athletes, Olympians and Paralympians with Airbnb accommodation credits

P&G beauty brand SK-II reacted to the pandemic-enforced delay of the 2020 Tokyo Olympics by pivoting to a tactical, social-first campaign targeting young Japanese women and fronted by swimmer Rikako Ikee.

In July 2019, Bridgestone Australia rolled out a local market phase of the company’s global ‘Chase Your Dreams’ Olympic activation platform, in the form of a CSR-driven, basketball-focused, community court refurbishment project.

International Olympic Committee president Thomas Bach said "important and intensive discussions" were taking place in the coming weeks about Covid-19 counter measures for the Tokyo Olympics

The International Olympic Committee has questioned the validity of a study from Oxford University that criticised the organisation for its failure to address hosting cost overruns

The French Open tennis championship at Roland Garros later this month will allow entry to up to 11,500 fans per day - Reuters/CNA

Chinese streaming platform PP Sports is going to sue the English Premier League over the termination of their media-rights contract for the 2019-20 to 2021-22 cycle, according to Chinese news service Beijing…

Olympic sponsors have rallied around the cause of athletes in response to the postponement of Tokyo 2020 with at least four brands creating new athlete-focused programmes

Consumer goods company Procter & Gamble (P&G) has extended its Worldwide Partnership deal with the International Olympic Committee for the next four Olympic and Paralympic Games