IOC unveils updated visual identity to improve brand recognition  

A general view with the Olympic Rings seen at The National Cross-Country Skiing Centre in Zhangjiakou, China (Photo by Matthias Hangst/Getty Images)
A general view with the Olympic Rings seen at The National Cross-Country Skiing Centre in Zhangjiakou, China (Photo by Matthias Hangst/Getty Images)

The International Olympic Committee has unveiled the latest evolution of its visual identity, as it gears towards a full rollout of a new brand in time for the 2024 Olympic Games in Paris.

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