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IOC unveils updated visual identity to improve brand recognition  

A general view with the Olympic Rings seen at The National Cross-Country Skiing Centre in Zhangjiakou, China (Photo by Matthias Hangst/Getty Images)

The International Olympic Committee has unveiled the latest evolution of its visual identity, as it gears towards a full rollout of a new brand in time for the 2024 Olympic Games in Paris.

The IOC said its new visual identity is inspired by “more than a century of design heritage” and aims to bring the Olympic brand and its core values to life. It is hoped the identity will enhance the IOC’s recognition across all platforms, communications and publications.

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