![A general view with the Olympic Rings seen at The National Cross-Country Skiing Centre in Zhangjiakou, China (Photo by Matthias Hangst/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/3/2022/09/GettyImages-1367346653.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=414)
The International Olympic Committee has unveiled the latest evolution of its visual identity, as it gears towards a full rollout of a new brand in time for the 2024 Olympic Games in Paris.
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