International Olympic Committee (IOC)
IOC keys in to Atos extension
The International Olympic Committee has secured its second top-tier partnership extension in the space of a week, with French IT services company Atos renewing its deal through to 2020.
Panasonic extends top-tier Olympics partnership until 2024
Electronics manufacturer Panasonic has become the first top-tier partner of the International Olympic Committee to extend its deal through to the 2024 summer Olympic Games.
Payne: there is gold for Olympics in offering more digital and social media rights
The International Olympic Committee’s TOP sponsorship programme is missing an opportunity for bigger revenues by failing to offer brands digital and social media inventory, Olympics marketing expert Michael Payne told Sports Sponsorship Insider this month.
Atos connects with IOC for 10-year service extension
French IT company Atos has signed a deal to extend its status as the IT services partner for the Olympic Games until 2024, according to the Reuters news agency.
Panasonic’s Sochi deal underlines importance of Russia
Panasonic is targeting growth in the Russian market with its supplier deal for the 2014 winter Olympics in Sochi, the electronics brand told Sports Sponsorship Insider this month.
Wu to announce IOC president candidacy
It has been revealed today that International Amateur Boxing Federation head CK Wu will officially announce his candidacy for International Olympic Committee (IOC) president.