International Olympic Committee (IOC)
Atos connects with IOC for 10-year service extension
French IT company Atos has signed a deal to extend its status as the IT services partner for the Olympic Games until 2024, according to the Reuters news agency.
Panasonic’s Sochi deal underlines importance of Russia
Panasonic is targeting growth in the Russian market with its supplier deal for the 2014 winter Olympics in Sochi, the electronics brand told Sports Sponsorship Insider this month.
Wu to announce IOC president candidacy
It has been revealed today that International Amateur Boxing Federation head CK Wu will officially announce his candidacy for International Olympic Committee (IOC) president.
LOCOG hospitality hits sponsor value
LOCOG’s HOSPITALITY programme caused “significant interference” to the client entertainment and hosting plans of official sponsors, in what may prove to be a one-off concession on hospitality to local…
TOP is “unsustainable”, says Payne
THE MAN WHO helped create The Olympic Partner (TOP) programme has told Sports Sponsorship Insider that “the most successful international marketing programme ever created” is on borrowed time if the rev…