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Lumme: 10-year TOP deal with Deloitte will help IOC’s D2C transition

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The IOC’s 10-year sponsorship deal with Deloitte will help the organisation’s transition to becoming more of a direct-to-consumer business and aid its digital transformation, according to commercial chief Timo Lumme.

The multinational professional services company significantly expanded its Olympic presence by striking a 10-year TOP partnership with the International Olympic Committee through to 2032, today (Thursday), building on existing sponsorship agreements with a number of National Olympic Committees.

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