Infront
Infront: Record fan engagement for sponsors at Women’s EHF Euro 2020
Infront, the exclusive media and marketing partner of the European Handball Federation (EHF), has reported record levels of fan engagement for the Women’s EHF Euro 2020, hosted by Denmark in December.
Infront makes squash equity investment in long-term PSA commercial deal
The Infront agency has committed to a long-term investment in squash in a deal that involves a minority equity shareholding in a new company set up to manage and commercialise the Professional Squash Association’s c…
DEB extends with Skoda in deal brokered by Infront
The German Ice Hockey Federation (DEB) has extended its sponsorship contract with automotive manufacturer Skoda.
The deal, which was brokered by sports marketing agency Infront, will now run until 2023
Caffè Latte backs Alpine World Ski Champs in Infront-brokered deal
The Infront agency has brokered a deal for coffee brand Caffè Latte to sponsor the International Ski Federation’s (FIS) upcoming Alpine World Ski Championships in Cortina d’Ampezzo, Italy.
Latvia awarded sole hosting rights to IIHF Worlds, Liga Stavok signs on as sponsor
The International Ice Hockey Federation (IIHF) has confirmed that the Latvian capital of Riga will be the sole host of its upcoming World Championship, while Russian betting company Liga Stavok has signed…
Infront-brokered deal makes Würth a main sponsor of Nordic World Ski Championships
Construction fittings and materials company, Würth, has been named a main sponsor of the FIS Nordic World Ski Championships 2021.
Armani’s EA7 sports brand sponsors Cortina 2021 in deal brokered by Infront
The EA7 sports brand of fashion house Emporio Armani has been named as the main sponsor of the 2021 FIS Alpine World Ski Championships.
Turkish Basketball Federation adds blockchain sponsor
The Turkish Basketball Federation (TBF) has announced Bitci, the Turkish blockchain technology company, as an addition to its sponsorship portfolio
Chinese Basketball Association’s in-house move finalised as Wanda contract ends
The Chinese Basketball Association has announced that it has finalised its reclamation of the sale of commercial rights to its national basketball teams, thus ending its long-running partnership with the…
Fiba taps Asian market once again as telco Smart becomes global sponsor
Smart, the Filipino mobile services provider, has become a global sponsor of the International Basketball Federation (Fiba) in a deal that runs until the end of 2023
Gazprom’s Nord Stream 2 renews EHF Champions League sponsorship
Nord Stream 2, the Gazprom-based gas pipeline project, has extended its sponsorship of the men’s EHF Champions League for another two seasons.
Wanda Sports Q3 revenues down 42 per cent but net profit reported
Wanda Sports Group, the owner of the Infront agency, among other interests in sport, has reported a 42-per-cent drop in third-quarter revenues, primarily due to the impact of the Covid-19 pandemic coupled…
Infront retains commercial rights to IBU World Cup event in Antholz
The organising committee for the International Biathlon Union (IBU) World Cup event in Antholz, Italy has extended its agreement with sports marketing agency Infront
Telepass to present Alpine World Ski Champs as Infront pursues winter sales
Mobility technology brand Telepass has been named as presenting sponsor of the 2021 FIS Alpine World Ski Championships in Cortina, Italy
Infront and World Triathlon extend OTT and media rights sales agreement
World Triathlon, the sport’s recently-rebranded global governing body, has agreed an eight-year extension to its media agreement with the Infront agency.
Infront ramps up esports activities with Freaks 4U Gaming venture
The Infront agency has teamed up with esports agency Freaks 4U Gaming to launch a new platform in the German-speaking markets of Germany, Austria and Switzerland dedicated to gaming title Valorant
Lidl extends ties in EHF Euro 2022 qualifiers sponsorship
Discount supermarket chain Lidl has been named as presenting partner of men’s handball’s EHF Euro 2022 qualifiers in a deal announced today (Tuesday).
Infront brokers Maurice Lacroix sponsorship of Berlin Marathon
Swiss luxury watchmaker Maurice Lacroix has been named the ‘Official Timekeeper’ of the BMW Berlin Marathon for the next two years, from 2021 and 2022.