IMG
IMG enlarges esports licensing footprint with Rocket League deal
The IMG agency has been appointed by video game developer Psyonix as the exclusive global licensing representative for its popular Rocket League title
IMG expands esports licensing footprint in exclusive Ubisoft deal
IMG has been selected as the first exclusive licensing agency for Ubisoft-developed video game franchises Assassin’s Creed and Tom Clancy’s Rainbow Six Siege in Europe and Asia.
S&P downgrades Endeavor credit rating
Credit ratings agency S&P Global this week downgraded Endeavor, owner of the IMG sports marketing agency and the Ultimate Fighting Championship, from "highly speculative" to "substantial risk"
EXCLUSIVE: ITTF to adopt hybrid in-house and agency rights model
The International Table Tennis Federation has decided against awarding its commercial rights wholesale to an agency in its next cycle, and will instead use a combination of in-house expertise and agency…
EXCLUSIVE: ITTF to appoint long-term Chinese commercial partner after nine-month search
The International Table Tennis Federation is close to announcing a Chinese investor as its long-term partner as part of a wider commercial overhaul, SportBusiness understands
Zala Springs Golf Resort engages IMG
The IMG agency has been appointed to provide management, marketing and communications consultancy services at the Zala Springs Golf Resort in Hungary as the venue looks to establish itself as one of Europe’s b…
Japan 2019 set to break Rugby World Cup licensing records
World Rugby and the IMG agency have announced that the 2019 Rugby World Cup is set to break records for the tournament’s licensing programme, as the event prepares to commence in Japan tomorrow (Friday).
Endeavor IPO expected to raise over $600m as share price named
Endeavor, the talent agency and sports and entertainment group that owns talent management company IMG, expects to issue 19.4 million shares at a price of between $30 (€27.0
Solheim Cup partners with goodr
Active eyewear brand goodr has partnered with this year’s edition of women’s team golf competition the Solheim Cup, which takes place this week at Gleneagles in Scotland.
ScotRail signs as Solheim Cup sponsor
Scotland’s railway service ScotRail has signed as the Official Train Sponsor of next month’s Solheim Cup.
The deal was brokered by the IMG agency, the official staging partner for this year's event.
IMG wins LaLiga business, CSM announces MLB deal
LaLiga, Spain’s top-flight football league, has appointed the IMG agency as its exclusive commercial agency for global sponsorship agreements.
Limelight Sports takes over IMG-licensed participation events
UK-based Limelight Sports is taking over the management and commercial operation of three major participation events – the London Triathlon, Blenheim Palace Triathlon and Etape Caledonia cycling event –…
Canterbury extends Rugby World Cup relationship
Sports apparel company Canterbury has agreed a supplier partnership with World Rugby for next year’s World Cup in Japan.
IMG to market Copa Libertadores sponsorship rights
Conmebol, football’s governing body in Latin America, has appointed the IMG agency to market the sponsorship rights to its Copa Libertadores knockout club competition.
Vert to partner IMG’s new college volleyball event
Wearable athletic technology brand Vert has reached an agreement with the IMG agency to become the title sponsor of its new US women’s college volleyball event.
Ricoh stays on course with Women’s British Open
Imaging and electronics company Ricoh has renewed its title sponsorship of the Women’s British Open under an agreement with the Ladies Golf Union.
All Nippon Airways keeps LPGA Major in play
A five-year title sponsorship deal with All Nippon Airways (ANA) has secured the future of the LPGA Major formerly known as the Kraft Nabisco Championship.
Continental agrees wide-ranging US college basketball deal
Tyre manufacturer Continental has entered into a multi-year US college basketball partnership with the IMG agency and Learfield property schools.