IMG
Lacoste signs sponsorship with Mutua Madrid Open
Apparel company Lacoste has announced a new three-year sponsorship deal with ATP and WTA Masters 1000 tennis tournament, the Mutua Madrid Open
Mutua Madrileña renews with Madrid Open in IMG-owned MTP deal
Insurance company Mutua Madrileña has renewed its title sponsorship of the Mutua Madrid Open for five more years, from 2023 to 2027.
Long-serving IMG executive Henchman promoted to president, global partnerships
Sports and entertainment group Endeavor has announced the promotion of Robbie Henchman to the role of president of global partnerships at IMG Events, IMG Media and On Location
UFC extends Venum outfitter deal ahead of first-ever France event
The Ultimate Fighting Championship (UFC) has extended its deal with French sportswear brand Venum
KPMG acquires naming rights to Australian Sail Grand Prix
Multinational professional services company KPMG has been announced as the title sponsor of the Australia Sail Grand Prix as part of a multi-year sponsorship agreement with the SailGP global sailing series
IMG extends Japan Open sponsorship role until 2027
IMG will continue to market the global sponsorship rights for the Japan Open tennis tournament after extending its long-running commercial agreement with the Japan Tennis Association (JTA) until 2027
PTO strikes three-year deal with Warner Bros. Discovery ahead of Tour launch
The Professional Triathletes Organisation (PTO) has finalised a new rights agreement with media conglomerate Warner Bros. Discovery (WBD) ahead of the launch of the PTO Tour in Canada later this month
EXCLUSIVE: IMG to recruit new Mena chief as Guignery heads for exit
Franck Guignery, IMG’s vice-president and managing director in the Middle East and North Africa, is to leave the agency, SportBusiness understands.
FIS and Infront on course for legal collision over controversial rights centralisation plan
Controversial plans to centralise international broadcast rights to World Cup events under a so-called ‘Concorde Agreement’ have placed the International Ski Federation (FIS) in legal conflict with the…
Virtual advertising solution allows Madrid Masters to activate Betway deal outside Spain
ATP Media, the broadcast arm of ATP Tour in men’s tennis, has appointed UniqFEED to provide a virtual advertising solution for this week’s Madrid Masters tournament, enabling gambling brand and tournament spo…
Global Esports Federation appoints IMG to strategic and commercial role
The Global Esports Federation has appointed the IMG sports and entertainment agency as a commercial consultant ahead of the Commonwealth Esports Championships in Birmingham later this year
IMG to market Arab Gulf Cup commercial rights to 2031
The IMG agency has signed a long-term commercial agreement with the Arab Gulf Cup Football Federation (AGCFF) covering the next six editions of the national team tournament
IMG to be appointed as strategic partner of rugby league joint venture
The IMG agency is set to be named as the strategic partner for the new commercial joint venture set up by the Rugby Football League and Super League (Europe)
IMG retains PGL media rights role, named exclusive sponsorship agency
Esports tournament organiser PGL has extended and expanded its agreement with the IMG agency
Sponsorship executive Axer swiftly leaves Infront for IMG role
Chris Axer is understood to be leaving a prominent sponsorship sales role at Infront to take up a position with the rival IMG agency, despite having joined the Switzerland-based agency only three and a…
Raducanu takes off with British Airways in latest endorsement deal
British Airways has become the latest brand to sponsor Emma Raducanu, after the British tennis star was named global brand ambassador for the airline
Singapore 2021 Global Esports Games joins with IMG for inaugural event
The Global Esports Federation and the Singapore Esports Association (SGEA) have established the Global Esports Games Organising Committee that will work closely with the IMG agency, as the city gears up…
Wimbledon and Murray partner with digital artist Beeple for NFT offering
The All England Lawn Tennis & Croquet Club (AELTC), organiser of the Wimbledon Championships, has entered the non-fungible token market in a collaboration with 2013 and 2016 men’s champion Andy Murray a…