Virtual advertising solution allows Madrid Masters to activate Betway deal outside Spain

Alexander Zverev at 2021 Mutua Madrid Open at La Caja Magica (Photo by Clive Brunskill/Getty Images).

ATP Media, the broadcast arm of ATP Tour in men’s tennis, has appointed UniqFEED to provide a virtual advertising solution for this week’s Madrid Masters tournament, enabling gambling brand and tournament sponsor Betway to activate its sponsorship rights outside of Spain.

Under the deal, the Switzerland-based company is providing its software-based virtual advertising technology for 21 matches on the Manolo Santana court at the Madrid ATP 1000 event, which is taking place from April 26 to May 8.

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