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Raducanu takes off with British Airways in latest endorsement deal

British Airways has become the latest brand to sponsor Emma Raducanu, after the British tennis star was named global brand ambassador for the airline.

The 19-year-old, who is represented by talent agency IMG, has also agreed deals with American jewellery brand Tiffany & Co., French fashion house Dior and Danone-owned bottled water manufacturer Evian since winning the US Open in September.

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