AB InBev interest prompted Heineken to move fast to renew Formula 1 deal
Heineken was prompted to move fast to renew its Global Partner deal with Formula 1 after finding out rival brewer AB InBev was also interested in securing the rights. Ben Cronin reports.
EXCLUSIVE: Formula 1 poised to announce Heineken sponsorship renewal
Formula 1 is poised to announce a multi-year renewal of its Global Partner agreement with Heineken
Heineken furthers F1 presence with Red Bull Racing and Verstappen tie-up
Red Bull Racing has added beer brand Heineken to its sponsorship portfolio in a global deal that focuses on alcohol-free brand Heineken 0
Cheers To All Fans / On-Site DJs – Heineken x UEFA Women’s EURO 2022
As part of its umbrella ‘Cheers To All Fans’ platform and leveraging the on-site and fan zone pouring rights for Uefa Euro 2022 beer partner Heineken, agency M&C Saatchi Sport & Entertainment created a s…
DC United inks multi-year extension with Heineken
Major League Soccer's DC United has announced a multi-year extension with beverage company Heineken, which sees the company become the official and exclusive beer sponsor of the club
The Genderless Billboard – Heineken & UEFA Champions League
In late 2022, Heineken leveraged its sponsorships of the UEFA Men’s and Women’s Champions Leagues through a local activation - part of its umbrella ‘Cheers To All Fans’ platform - in Barcelona built a…
Heineken Silver named as title sponsor of Las Vegas GP
Premium lager brand Heineken Silver has been named as the title sponsor of next year’s inaugural Formula 1 Grand Prix in Las Vegas.
Goodwood signs Heineken deal, adds Swiss watchmaker Jaeger-LeCoultre
The UK division of Dutch brewing group Heineken has agreed a multi-year sponsorship deal with Goodwood, the English estate which hosts horseracing showpiece the Goodwood Festival
Heineken replaces Rolex as Australian Grand Prix title sponsor
Dutch beer brand Heineken has been announced as the title sponsor of the Australian Grand Prix, which returns to the Formula 1 calendar after a two-season absence in April
Don’t Drink & Start a League – Heineken & Uefa
After 12 clubs tried and failed to breakaway from Uefa and form a European ‘super league’ in April 2021, Heineken used its Uefa Champions League rights for a low-latency social campaign echoing fan outrage with a touch of humour.
‘Greener Bar’ wins plaudits as Heineken looks to widen sustainable event footprint
Beer giant Heineken is looking to take its ‘Greener Bar’ sustainable bar concept used in Formula E into stadium and fan zone environments next year, potentially including the 2022 Women’s Euro in Engla…
Opening Party – Heineken & Uefa
On 12 August 2020, Heineken and Uefa livestreamed a global ‘Opening Party’ to celebrate the restart of the Champions League and Europa League after the pandemic-enforced hiatus.
British Grand Prix Drive-In for NHS Workers – Heineken & Formula One
For the behind-closed-doors 2020 British Grand Prix, F1 global beer partner Heineken promoted its 0.0% brand via an immersive activation for local health workers.
Stadium in a Box #CheerFromHome – Heineken & MLS
For the summer 2020 resumption of MLS, Heineken trailed its 0.0 no-alcohol beer by offering US soccer fans a ‘Stadium in a Box’ giveaway on Twitter.
Heineken bottles ‘won’t be placed’ in front of Muslim players at Euro 2020
Heineken bottles will not be placed in front of Muslim players during press conferences at the ongoing Uefa European Championship after Paul Pogba last week removed a drink from view following France’s m…
West Ham and London Stadium sign extension with Heineken
Premier League football club West Ham United and the London Stadium, where it plays its home matches, have both signed an extension with Netherlands-based global beer company Heineken
Dos Equis to sponsor Fox Sports’ ‘Big Noon Kickoff’
Heineken-owned beer brand expands its presence in college football