Heineken, the official beer of F1, leveraged the 2019 Singapore Grand Prix through an augmented reality game that offered fans the change to win race and pre-race party tickets.

For the 2018 Formula One season, Heineken activated its rights through a four-city media/influencer PR programme linking host city underground culture to F1 lifestyles.

Heineken’s 2017-18 Champions League activation used immersive and experiential content to inspire influencers, fans and media to engage with the drama of the competition.

The Royal Netherlands Football Association (KNVB) has extended its long-running partnership with Dutch brewing company Heineken

Dutch brewing company Heineken has been announced as the title sponsor of Formula One’s returning Dutch Grand Prix.

Major League Soccer expansion franchise FC Cincinnati has agreed corporate partnerships with dietary supplements retailer AdvoCare, Dutch brewing company Heineken and Mike’s Carwash, a local car wash b…

Dutch beer brand Heineken has extended its partnership with the Brazilian Rugby Confederation until 2020

Dutch beer brand Heineken has inked a new global deal with Formula E as the championship’s exclusive beer partner.

PROJECT DETAILS Sponsorship title: Uefa Champions League Trophy Tour presented by Heineken Duration of sponsorship: Uefa Champions League Exclusive Beer Sponsor since 2005 Entered by: Edelman

Dutch premium beer brand Heineken will pay around €5m ($5.7m) per year to return as title sponsor of the European Rugby Champions Cup, from 2018-19 to 2021-22, after four seasons in the role of Official Beer Partner. 

Sports Sponsorship Insider spoke with Hans Erik Tuijt about Heineken’s learnings, thoughts on the changes to Formula One made under new owners Liberty Media, and goals for next season and beyond. 

Dutch brewing company Heineken has strengthened its long-running partnership with World Rugby after agreeing a deal to sponsor the 2019 World Cup, which will be staged in Japan.

Dutch brewing company Heineken has extended its sponsorship of the Uefa Champions League and Europa League European club football competitions.

The Heineken brewery has extended its long-running partnership with English Premier League football club Manchester City.

The Heineken brewery has signed up as a global partner of the Formula One motor-racing world championship.

The Heineken brewery has been unveiled as the presenting sponsor and official beer of the US and European legs of the International Champions Cup pre-season club football tournament.

Cider brand Strongbow has been named an official partner of Team GB after agreeing a deal with the British Olympic Association.