Dutch premium beer brand Heineken has returned as title sponsor of the European Rugby Champions Cup, from 2018-19 to 2021-22, after four seasons in the role of Official Beer Partner. 

Sports Sponsorship Insider spoke with Hans Erik Tuijt about Heineken’s learnings, thoughts on the changes to Formula One made under new owners Liberty Media, and goals for next season and beyond. 

Dutch brewing company Heineken has strengthened its long-running partnership with World Rugby after agreeing a deal to sponsor the 2019 World Cup, which will be staged in Japan.

Dutch brewing company Heineken has extended its sponsorship of the Uefa Champions League and Europa League European club football competitions.

The Heineken brewery has extended its long-running partnership with English Premier League football club Manchester City.

The Heineken brewery has signed up as a global partner of the Formula One motor-racing world championship.

The Heineken brewery has been unveiled as the presenting sponsor and official beer of the US and European legs of the International Champions Cup pre-season club football tournament.