EXCLUSIVE: Formula 1 poised to announce Heineken sponsorship renewal

Heineken had prominent branding at last year's Mexican Grand Prix as the title sponsor of the race. (Photo by Manuel Velasquez/Getty Images for Heineken).

Formula 1 is poised to announce a multi-year renewal of its Global Partner agreement with Heineken.

SportBusiness understands the Dutch brewer agreed in principle to extend the top-tier sponsorship agreement at the same time as it negotiated a deal for its Heineken Silver brand to become the first-ever title sponsor of the Las Vegas Grand Prix late last year. But the firm is thought to want to iron out the finer details of the contract and sign it before announcing the extension.

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