Heineken furthers F1 presence with Red Bull Racing and Verstappen tie-up

Red Bull's Max Verstappen during the 2022 US Grand Prix. (Getty Images)

Red Bull Racing has added beer brand Heineken to its sponsorship portfolio in a global deal that focuses on alcohol-free brand Heineken 0.0 and makes its driver Max Verstappen the new global ambassador of Heineken 0.0. 

Heineken is based in the Netherlands, while Verstappen is one of the country’s most popular sport stars after winning the last two Formula 1 World Championship titles. 

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