English Premier League
The UK government's review of its gambling law is likely to result in an outright ban on sponsorships by so-called ‘white label’ betting brands from overseas markets, particularly in Asia.
A potential gambling sector ban on front-of-shirt sponsorships in UK sport is unlikely to come into effect until 2023 at the earliest, according to a national press report
DAZN Group, the global sports subscription service and media company, has signed an exclusive partnership in Canada with automotive online marketplace AutoTrader.ca surrounding its Premier League coverage.
Newly-installed Premier League chief executive Richard Masters has weighed in favour of continued betting company shirt sponsorship of the league's member clubs
EA Sports’ sponsorship of the Premier League Primary Stars schools programme put the Fifa video game at the centre of the teaching resources provided by EA Sports and drove engagement with teachers and pupils alike.
AB InBev beer brand Budweiser has signed new major partnerships with Spain’s LaLiga and the English Premier League
The Premier League’s biggest central deal is with EA Sports, worth about £30m per season. T
Former Premier League title sponsor Barclays has renewed its Official Bank Partner deal with England’s top-tier football league. According to Sky News, the deal is worth £31.5m (€35.5m/$40.5m)
The Premier League, the top division of English club football, has agreed a six-year extension to its partnership with US sports apparel and equipment manufacturer Nike
The English Premier League has completed its central portfolio of seven Official Partners with the signature of Coca-Cola as the Official Soft Drink Partner in a three-and-a-half-year partnership, starting…
As predicted by SportBusiness International, the Premier League and Coca-Cola Great Britain have announced a three-and-a-half-year partnership, starting in January 2019.
English Premier League football club West Ham United has extended its partnership with mobile virtual network operator Lycamobile. The east London-based company first partnered with West Ham in 2012
Sports Sponsorship Insider has undertaken research into 285 properties and 3,390 different brands across the top leagues and competitions in European football
The Sporting Group International agency has revealed that it is in talks over a collective shirt-sleeve sponsorship deal for a number of English Premier League football clubs.
The sponsorship market for Asian-facing online betting partners of English Premier League clubs has recovered from the introduction of betting regulations that required operators to meet uncompromising…
English Premier League football clubs have been given permission to seek shirt sleeve sponsors from next season, according to the Daily Mirror.