English Premier League
Premier League Sorare NFT deal based on minimum guarantee and share of royalties
The Premier League's licensing deal with digital collectibles and fantasy game company Sorare is based on a minimum guarantee payment and a share of royalties. Matthew Glendinning takes a closer look at the mechanics of the deal.
Former Wimbledon marketer Willis to drive ‘future relevance’ in Premier League role
Former Wimbledon marketer Alex Willis will start her new role as director of digital media and audience development at the Premier League next month with the goal of “helping to drive its future relevance”.
Premier League clubs aim to ringfence sleeve sponsorships from gambling regulation
English Premier League clubs are likely to make the retention of shirt sleeve sponsorships by gambling companies one of the conditions upon which they will vote for a voluntary ban on front-of-shirt deals…
Premier League clubs consider gambling options, as French body seeks ‘clear rules’
The Premier League has called on its clubs to voluntarily phase out gambling company sponsorships on shirtfronts within three years to avert an enforced ban from the UK government
Government to let Premier League clubs self-regulate on betting sponsorships
The UK government is set to ask Premier League clubs to voluntarily give up their main shirt sponsorship activities with gambling companies rather than impose an outright ban
Premier League, Barcelona and Ronaldo still dominate Chinese social media – Mailman report
FC Barcelona, the Premier League and Cristiano Ronaldo remain football's most powerful presences on Chinese social media platforms, according to the latest edition of the Red Card Report from digital agency…
Barclays doubles women’s game investment in FA renewal, extends with Premier League
British bank Barclays has increased its sponsorship investment across UK football through renewals of its deals with the Football Association (FA) and the Premier League
Premier League considers NFT partnerships, examines club crypto deals
The Premier League has confirmed it is considering entering the non-fungible token (NFT) space by signing a licensing deal covering digital collectibles
Premier League clubs ‘consider sponsorship pre-approval process’
English Premier League clubs may decide to scrutinise every club sponsorship for owner-related influence in response to the takeover of Newcastle United by the Saudi Public Investment Fund (PIF)
UK gambling law ‘to ban white label betting brands’ from kit and signage advertising
The UK government's review of its gambling law is likely to result in an outright ban on sponsorships by so-called ‘white label’ betting brands from overseas markets, particularly in Asia.
UK ban on betting shirt sponsors ‘unlikely to come into force until 2023’
A potential gambling sector ban on front-of-shirt sponsorships in UK sport is unlikely to come into effect until 2023 at the earliest, according to a national press report
DAZN unveils multi-faceted partnership with AutoTrader.ca in Canada
DAZN Group, the global sports subscription service and media company, has signed an exclusive partnership in Canada with automotive online marketplace AutoTrader.ca surrounding its Premier League coverage.
New Premier League CEO Masters opposes potential ban on betting shirt sponsors
Newly-installed Premier League chief executive Richard Masters has weighed in favour of continued betting company shirt sponsorship of the league's member clubs
Premier League Primary Stars – EA Sports & the Premier League
EA Sports’ sponsorship of the Premier League Primary Stars schools programme put the Fifa video game at the centre of the teaching resources provided by EA Sports and drove engagement with teachers and pupils alike.
Budweiser finds ‘missing piece’ of sponsorship puzzle in LaLiga, Premier League deals
AB InBev beer brand Budweiser has signed new major partnerships with Spain’s LaLiga and the English Premier League
European Football Sponsorship Report 2018-19: Premier League
[tableau width=1200px height=727px view=EFSR2018leagues/Premcentraldash] The Premier League’s biggest central deal is with EA Sports, worth about £30m per season. T
Barclays renews Premier League partnership
Former Premier League title sponsor Barclays has renewed its Official Bank Partner deal with England’s top-tier football league. According to Sky News, the deal is worth £31.5m (€35.5m/$40.5m)