English Premier League

Latest Features

EA Sports’ sponsorship of the Premier League Primary Stars schools programme put the Fifa video game at the centre of the teaching resources provided by EA Sports and drove engagement with teachers and pupils alike.

AB InBev beer brand Budweiser has signed new major partnerships with Spain’s LaLiga and the English Premier League

The Premier League’s biggest central deal is with EA Sports, worth about £30m per season. T

The English Premier League has completed its central portfolio of seven Official Partners with the signature of Coca-Cola as the Official Soft Drink Partner in a three-and-a-half-year partnership, starting…

Sports Sponsorship Insider has undertaken research into 285 properties and 3,390 different brands across the top leagues and competitions in European football

Former Premier League title sponsor Barclays has renewed its Official Bank Partner deal with England’s top-tier football league. According to Sky News, the deal is worth £31.5m (€35.5m/$40.5m)

The Premier League, the top division of English club football, has agreed a six-year extension to its partnership with US sports apparel and equipment manufacturer Nike

As predicted by SportBusiness International, the Premier League and Coca-Cola Great Britain have announced a three-and-a-half-year partnership, starting in January 2019.

English Premier League football club West Ham United has extended its partnership with mobile virtual network operator Lycamobile. The east London-based company first partnered with West Ham in 2012

Features

The sponsorship market for Asian-facing online betting partners of English Premier League clubs has recovered from the introduction of betting regulations that required operators to meet uncompromising…

Barclays bank will end its title sponsorship of the English Premier League when its current £40m (€49m/$67m)-per-year contract concludes at the end of the 2015-16 season, Sports Sponsorship Insider un…

Sports Sponsorship Insider speaks with Tom Moradpour, vice president of global brand marketing for Carlsberg, on the rationale and objectives of the company’s three-year sponsorship deal to become the O…