English Premier League

Diageo-owned beer brand Guinness is set to take over the Premier League’s beer category rights from the departing incumbent - AB InBev’s Budweiser – after this season.

The English Premier League today announced it has acquired a stake in virtual reality software firm Rezzil and agreed a new four-year licensing agreement.

The Premier League's licensing deal with digital collectibles and fantasy game company Sorare is based on a minimum guarantee payment and a share of royalties. Matthew Glendinning takes a closer look at the mechanics of the deal.

Former Wimbledon marketer Alex Willis will start her new role as director of digital media and audience development at the Premier League next month with the goal of “helping to drive its future relevance”.

English Premier League clubs are likely to make the retention of shirt sleeve sponsorships by gambling companies one of the conditions upon which they will vote for a voluntary ban on front-of-shirt deals…

The Premier League has called on its clubs to voluntarily phase out gambling company sponsorships on shirtfronts within three years to avert an enforced ban from the UK government

The UK government is set to ask Premier League clubs to voluntarily give up their main shirt sponsorship activities with gambling companies rather than impose an outright ban

FC Barcelona, the Premier League and Cristiano Ronaldo remain football's most powerful presences on Chinese social media platforms, according to the latest edition of the Red Card Report from digital agency…

British bank Barclays has increased its sponsorship investment across UK football through renewals of its deals with the Football Association (FA) and the Premier League

The Premier League has confirmed it is considering entering the non-fungible token (NFT) space by signing a licensing deal covering digital collectibles

English Premier League clubs may decide to scrutinise every club sponsorship for owner-related influence in response to the takeover of Newcastle United by the Saudi Public Investment Fund (PIF)

The UK government's review of its gambling law is likely to result in an outright ban on sponsorships by so-called ‘white label’ betting brands from overseas markets, particularly in Asia.

A potential gambling sector ban on front-of-shirt sponsorships in UK sport is unlikely to come into effect until 2023 at the earliest, according to a national press report

DAZN Group, the global sports subscription service and media company, has signed an exclusive partnership in Canada with automotive online marketplace AutoTrader.ca surrounding its Premier League coverage.

Newly-installed Premier League chief executive Richard Masters has weighed in favour of continued betting company shirt sponsorship of the league's member clubs

EA Sports’ sponsorship of the Premier League Primary Stars schools programme put the Fifa video game at the centre of the teaching resources provided by EA Sports and drove engagement with teachers and pupils alike.

AB InBev beer brand Budweiser has signed new major partnerships with Spain’s LaLiga and the English Premier League

[tableau width=1200px height=727px view=EFSR2018leagues/Premcentraldash] The Premier League’s biggest central deal is with EA Sports, worth about £30m per season. T