English Premier League

English Premier League football clubs have been given permission to seek shirt sleeve sponsors from next season, according to the Daily Mirror.

English Premier League team Liverpool has announced a two-year partnership, from 2014-15 to 2015-16, with the Barbados Tourism Authority (BTA).

GPS technology firm Garmin has agreed a global partnership with English Premier League football club Southampton.

English Premier League football club Arsenal has signed a three-year extension to its partnership with automotive manufacturer Citroën

English Premier League football club Stoke City has announced a deal with Warrior to make the US sportswear brand its new official kit supplier.

Barclays bank will end its title sponsorship of the English Premier League when its current £40m (€49m/$67m)-per-year contract concludes at the end of the 2015-16 season, Sports Sponsorship Insider un…

UK bookmaker Coral has reached a deal to become the European online betting partner of English Premier League football club Chelsea.

Property and house prices website Zoopla has opted against renewing its shirt sponsorship deal with English Premier League football team West Bromwich Albion at the end of the current 2013-14 season.

US quick-service restaurant group Dunkin’ Brands has made its first entry into the English Premier League football market after agreeing a multi-year partnership with Liverpool.

Sports Sponsorship Insider speaks with Tom Moradpour, vice president of global brand marketing for Carlsberg, on the rationale and objectives of the company’s three-year sponsorship deal to become the O…