English Premier League

Football

Former Premier League title sponsor Barclays has renewed its Official Bank Partner deal with England’s top-tier football league. According to Sky News, the deal is worth £31.5m (€35.5m/$40.5m)
Football
Sporting Apparel

The Premier League, the top division of English club football, has agreed a six-year extension to its partnership with US sports apparel and equipment manufacturer Nike
Football

The English Premier League has completed its central portfolio of seven Official Partners with the signature of Coca-Cola as the Official Soft Drink Partner in a three-and-a-half-year partnership, starting…
Football

As predicted by SportBusiness International, the Premier League and Coca-Cola Great Britain have announced a three-and-a-half-year partnership, starting in January 2019.
Football

English Premier League football club West Ham United has extended its partnership with mobile virtual network operator Lycamobile. The east London-based company first partnered with West Ham in 2012
Football

Sports Sponsorship Insider has undertaken research into 285 properties and 3,390 different brands across the top leagues and competitions in European football
Football
[Agency]

The Sporting Group International agency has revealed that it is in talks over a collective shirt-sleeve sponsorship deal for a number of English Premier League football clubs.
Football
Betting

The sponsorship market for Asian-facing online betting partners of English Premier League clubs has recovered from the introduction of betting regulations that required operators to meet uncompromising…
Football

English Premier League football clubs have been given permission to seek shirt sleeve sponsors from next season, according to the Daily Mirror.

Football
Travel & Tourism

English Premier League team Liverpool has announced a two-year partnership, from 2014-15 to 2015-16, with the Barbados Tourism Authority (BTA).

Football
Sporting Goods

GPS technology firm Garmin has agreed a global partnership with English Premier League football club Southampton.

Football
Automobile Manufacturing

English Premier League football club Arsenal has signed a three-year extension to its partnership with automotive manufacturer Citroën

Football
Sporting Apparel

English Premier League football club Stoke City has announced a deal with Warrior to make the US sportswear brand its new official kit supplier.

Football
Banking

Barclays bank will end its title sponsorship of the English Premier League when its current £40m (€49m/$67m)-per-year contract concludes at the end of the 2015-16 season, Sports Sponsorship Insider un…
Football
Betting

UK bookmaker Coral has reached a deal to become the European online betting partner of English Premier League football club Chelsea.

Football
Financial Services

Property and house prices website Zoopla has opted against renewing its shirt sponsorship deal with English Premier League football team West Bromwich Albion at the end of the current 2013-14 season.

Football
Confectionery

US quick-service restaurant group Dunkin’ Brands has made its first entry into the English Premier League football market after agreeing a multi-year partnership with Liverpool.

Football
Beer

Sports Sponsorship Insider speaks with Tom Moradpour, vice president of global brand marketing for Carlsberg, on the rationale and objectives of the company’s three-year sponsorship deal to become the O…