Cricket Australia
Cricket Australia extends sponsorship with KFC
Cricket Australia has extended and expanded its long-running sponsorship agreement with fast-food restaurant chain KFC, covering naming rights to the Big Bash League and new rights around women's cricket
Women’s team and Big Bash rights raise value of Vodafone’s CA deal
Cricket Australia signed telco Vodafone as its Test match series naming rights partner at a double-digit percentage uplift on the previous contract
Round-Up: Fans at Roland Garros, three bidders for Serie A, PP Sports sees market correction, and more
The French Open tennis championship at Roland Garros later this month will allow entry to up to 11,500 fans per day - Reuters/CNA
Cricket Australia inks three-year Vodafone naming-rights deal
Cricket Australia has signed a three-year deal with Vodafone as its men's Test naming-rights partner, and partner of Women’s Big Bash League and the Australian Women’s Team.
Round-Up: Hong Kong 2021 marathon postponed, CA vows full schedule, America’s Cup legal battle, and more
The 2021 Hong Kong Marathon has been postponed. The race was due to take place on January 24
Cricket Australia ‘rejects’ McDonald’s A$10m naming rights approach
Cricket Australia is reported to have snubbed a sponsorship approach from fast food giant McDonald’s, worth upwards of A$10m (€6.05m/$7.12m) per year.
Round-Up: Longest ever Big Bash, HKFA slammed, India’s Olympic dream, and more
Cricket Australia confirmed it will stage the longest ever Big Bash League in 2020-21, despite some players calling for a reduced version of the domestic Twenty20 tournament – Reuters
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When It All Began – Sanitarium & Cricket Australia
For the 2019-20 Big Bash League and WBBL, Sanitarium cereal brand Weet-Bix set out to celebrate the moments when its ‘Weet-Bix Kids’ player ambassadors first fell in love with cricket.
Round-Up: T20 World Cup announcement, Vietnam eyeing November Grand Prix, Victoria’s sports exodus, and more
After months of speculation, the Men’s T20 Cricket World Cup is reportedly set to be postponed this week. Australian media reports say an official announcement will be made on Friday.
Round-Up: Infantino investigation, Intel takes Jio stake, Cricket Australia player pay agreement, and more
Formula One motor-racing returned at the weekend after its Covid-19 suspension with a grand prix behind closed doors at Austria's Red Bull Ring
Round-Up: Sochi F1 double header, Asian golf tour restart, Fifa floats transfer and salary caps, and more
Russian Grand Prix organisers Rosgonki said they are open to hosting back-to-back races in Sochi this season adding to the F1 calendar shortened due to the Covid-19 pandemic
Round-Up: J-League restart, Nike and Adidas show solidarity, Ferrari plans Asia-Pac academy, and more
Japanese football's J-League is to resume first division matches on July 4, with the second and third divisions starting on June 27. Matches will be played behind closed doors
Data Snapshot: Australia 2020
Australia's four biggest rights-holders – the AFL, NRL, Cricket Australia and Rugby Australia – will generate approximately A$188.5 (€111.5m/$122.9m) in central sponsorship revenue in 2020, across a total of 115 deals.
Cricket Australia forced into fresh Test sponsor search as Domain exits
Cricket Australia has again been forced to seek a new main sponsor for domestic Test cricket after real estate company Domain elected to withdraw its backing, midway through a four-year contract
Cricket Australia rules out betting sponsor for BBL
Kevin Roberts, chief executive of Cricket Australia, has revealed that the body has turned down an approach from a betting company to sponsor the Big Bash League due to the family-focused nature of the…
Cricket Australia seals HCL Technologies partnership
HCL Technologies has been unveiled as Cricket Australia’s new Digital Technology Partner.
Dream11 signs with Australia’s Big Bash League
Indian fantasy sports platform Dream11 has signed a new partnership with Australia’s Twenty20 Big Bash League.
Sponsorship revenue boost for Cricket Australia
Cricket Australia has reported an Aus$8.3m ($5.9m) surplus in its financial report for 2017-2018, helped by ‘significant revenue growth’ from the federation’s partnership programme.
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