Cricket Australia

Australia's four biggest rights-holders – the AFL, NRL, Cricket Australia and Rugby Australia – will generate approximately A$188.5 (€111.5m/$122.9m) in central sponsorship revenue in 2020, across a total of 115 deals.

Cricket Australia has struck a deal for real estate company Domain to become the title sponsor of the body’s home Test series over the next four years.

The rise of T20, led by the Indian Premier League, which this year saw its eleventh edition, has incited change in cricket sponsorship – creating new assets and new platforms for brands to leverage. A

Cricket Australia has agreed a deal for Australian energy company Alinta Energy to become the principal partner of the country’s men’s national team.

Sports retail store chain Rebel has renewed its title sponsorship of Australian Twenty20 cricket competition the Women’s Big Bash League.

Swiss watchmaker Hublot has agreed a deal to sponsor the Cricket Australia national governing body.

Japanese automotive manufacturer Toyota has extended its partnership with the Cricket Australia national governing body.

Chewing gum brand Wrigley has upgraded its sponsorship of the Big Bash League to become a an official partner of the Australian Twenty20 cricket competition.

Australia’s Big Bash League Twenty20 cricket tournament has renewed its partnership with children’s entertainment brand Nickelodeon.

Personal care brand Gillette has entered into a partnership with Cricket Australia, through which it will take on naming rights to the men’s team’s one-day international and Twenty20 series.

The Australian division of global payment services provider Mastercard has agreed a sponsorship deal with Cricket Australia.

Magellan Financial Group has entered into a partnership with Cricket Australia, through which it will serve as the new naming-rights sponsor of the national team’s domestic Test series.