Cricket Australia

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The rise of T20, led by the Indian Premier League, which this year saw its eleventh edition, has incited change in cricket sponsorship – creating new assets and new platforms for brands to leverage. A

The Board of Control for Cricket in India (BCCI) continues to set the standard in terms of revenue from its two major sponsorship positions, extending its Nike kit supply deal at the start of this year, but other key cricket boards have seen big increases in 2016.

To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.

HCL Technologies has been unveiled as Cricket Australia’s new Digital Technology Partner.

Indian fantasy sports platform Dream11 has signed a new partnership with Australia’s Twenty20 Big Bash League.

Cricket Australia has reported an Aus$8.3m ($5.9m) surplus in its financial report for 2017-2018, helped by ‘significant revenue growth’ from the federation’s partnership programme. T

Cricket Australia has struck a deal for real estate company Domain to become the title sponsor of the body’s home Test series over the next four years.