Cricket Australia
Gatorade signs three-year extension with Cricket Australia
PepsiCo-owned sports drink brand Gatorade has extended its support for Cricket Australia for a further three years
Commonwealth Bank recommits to women’s game with Cricket Australia extension
Commonwealth Bank has renewed its long-running sponsorship of Cricket Australia for a further three years, from 2021-22 to 2023-24
Weber replaces Rebel as WBBL title sponsor
Australian barbecue products brand Weber Barbecues has been named as the new title sponsor of the Women’s Big Bash League, the Australian Twenty20 cricket league.
Cricket Australia agrees three-year sponsorship deal with Nu-Pure
Cricket Australia has signed a sponsorship deal with Australian drinks manufacturer Nu-Pure that sees it become the official water partner of the men’s and women’s cricket teams in a three-year deal.
Cricket Australia signs 4 Pines Brewing Company as official beer sponsor
Australian craft brewery 4 Pines Brewing Company has agreed a deal with Cricket Australia to become the official beer of the Australian men’s cricket team.
Data Snapshot: Australia 2021
Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$330…
Nike becomes official apparel partner of the Big Bash League
Nike has agreed a kit deal with the Big Bash League to supply all eight teams with playing and training wear for next season
C’mon Aussie: Revisited – Commonwealth Bank & Cricket Australia
As Australia made its way to the final of the ICC Women’s T20 World Cup 2020, the team’s primary partner Commonwealth Bank reworked the famous “C'mon Aussie, C'mon” cricket anthem.
Pitvertising – Rexona & Cricket Australia
Unilever deodorant brand Rexona used its 2020-21 Big Bash League rights to drive home its key product message about keeping cool under pressure by placing the brand logo under the arms of BBL umpires.
Cricket Australia in the market for commercial head
Cricket Australia, governing body for the sport in the country, is looking to recruit a head of commercial in the new year
Rexona to push ‘Pit-vertising’ concept through Big Bash sponsorship
Cricket Australia has signed an innovative sponsorship deal with deodorant brand Rexona, reflecting on a year of commercial success in which it claims to have “defied market conditions during a global p…
Cazoo signs ECB deal for The Hundred, Bupa switches to the Big Bash in Australia
The England and Wales Cricket Board (ECB) has signed up online automotive retailer Cazoo as Principal Sponsor of The Hundred
Round-Up: Australian Open uncertainty, Foxtel eyes AFL extension, Tamil Nadu bans online gaming, and more
The first Grand Slam of 2021 could be delayed by one or two weeks from the scheduled January 18 start, due to Covid-19
IMG Reliance to sell Cricket Australia’s virtual sponsorship inventory
IMG-Reliance, the joint venture between the IMG agency and Indian conglomerate Reliance Industries, has won the global mandate to market Cricket Australia’s ‘Virtual Inventory’ rights.
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Round-Up: Australia confirm India series schedule, Fifa president tests positive for Covid-19, America’s Cup legal spat, and more
Cricket Australia confirmed the schedule for the Vodafone Test series, Dettol ODI Series and Dettol Twenty20 International Series against India – Cricket Australia
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BKT extends and expands Big Bash League sponsorship
Cricket Australia has renewed and upgraded its association with Indian-specialist tyre brand BKT for Australia’s T20 competition, the Big Bash League (BBL).
Dettol joins Cricket Australia as one-day and T20 series sponsor
Disinfectant and antiseptic brand Dettol has signed as the home series naming partner to Cricket Australia’s one-day and T20 men’s international team competitions in a four-year deal.