Cricket Australia

Unilever deodorant brand Rexona used its 2020-21 Big Bash League rights to drive home its key product message about keeping cool under pressure by placing the brand logo under the arms of BBL umpires.

For the 2019-20 Big Bash League and WBBL, Sanitarium cereal brand Weet-Bix set out to celebrate the moments when its ‘Weet-Bix Kids’ player ambassadors first fell in love with cricket.

Australia's four biggest rights-holders – the AFL, NRL, Cricket Australia and Rugby Australia – will generate approximately A$188.5 (€111.5m/$122.9m) in central sponsorship revenue in 2020, across a total of 115 deals.

HCL Technologies has been unveiled as Cricket Australia’s new Digital Technology Partner.

Indian fantasy sports platform Dream11 has signed a new partnership with Australia’s Twenty20 Big Bash League.

Cricket Australia has reported an Aus$8.3m ($5.9m) surplus in its financial report for 2017-2018, helped by ‘significant revenue growth’ from the federation’s partnership programme. T

Cricket Australia has struck a deal for real estate company Domain to become the title sponsor of the body’s home Test series over the next four years.

The rise of T20, led by the Indian Premier League, which this year saw its eleventh edition, has incited change in cricket sponsorship – creating new assets and new platforms for brands to leverage. A

Cricket Australia has agreed a deal for Australian energy company Alinta Energy to become the principal partner of the country’s men’s national team.

Sports retail store chain Rebel has renewed its title sponsorship of Australian Twenty20 cricket competition the Women’s Big Bash League.

Swiss watchmaker Hublot has agreed a deal to sponsor the Cricket Australia national governing body.

Japanese automotive manufacturer Toyota has extended its partnership with the Cricket Australia national governing body.

Chewing gum brand Wrigley has upgraded its sponsorship of the Big Bash League to become a an official partner of the Australian Twenty20 cricket competition.

Australia’s Big Bash League Twenty20 cricket tournament has renewed its partnership with children’s entertainment brand Nickelodeon.

Personal care brand Gillette has entered into a partnership with Cricket Australia, through which it will take on naming rights to the men’s team’s one-day international and Twenty20 series.

The Australian division of global payment services provider Mastercard has agreed a sponsorship deal with Cricket Australia.

Magellan Financial Group has entered into a partnership with Cricket Australia, through which it will serve as the new naming-rights sponsor of the national team’s domestic Test series.