Cricket Australia
KFC extends with Cricket Australia
Cricket Australia (CA) has extended its multi-asset sponsorship with fast food chain KFC until the end of the 2024-25 Australian season
4 Pines extends with Cricket Australia
Australian craft beer company 4 Pines Brewing has signed a one-year extension with Cricket Australia as the official beer of the Australian men’s cricket team.
Woolworths extends with Cricket Australia
Retail chain Woolworths and Cricket Australia have signed a two-year extension to its sponsorship focused on the next generation of Australian cricketers
Weber extends Women’s Big Bash title deal
Weber Barbecues has extended its naming-rights sponsorship of Australia’s Women's Big Bash League (WBBL) for another season.
NRMA Insurance targets national reach from Cricket Australia test deal
NRMA Insurance replaced Vodafone as Australia’s home Test series naming rights sponsor
Vodafone decided not to take up a one-year option for the 2022-23 season
Cricket Australia rebuffs reports that Cummins influenced Alinta’s decision to quit
Cricket Australia has rebutted reports that Australian Test captain Pat Cummins influenced Alinta Energy’s decision to exit as main shirt sponsor after this season.
Cricket Australia attributes A$5.1m loss to ‘challenging’ UK media rights market
Cricket Australia recorded a A$5.1m ($3.2m/€3.3
EXCLUSIVE: Cricket Australia markets main shirt asset as Alinta Energy signals exit
Cricket Australia has begun the process of selling its most valuable national team sponsorship asset – the main shirt sponsorship for the men’s cricket team across all formats of the game.
NRMA Insurance replaces Vodafone as CA’s Test naming rights sponsor
Cricket Australia has signed up NRMA Insurance as the naming rights sponsor of its men’s national team Test matches on home territory for the next four seasons.
Cricket Australia, ACA seek long-term benefits from VLAST extension
Cricket Australia and the Australian Cricketers’ Association (ACA) have agreed a long-term extension to their partnership with VLAST, a global talent management and activation platform used to automate a…
Data Snapshot: Australia 2022
Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$350m (€232m/$246m/£199m) in central sponsorship revenue in 2022, an increase of about five per cent on the A$333.5m recorded in 2021.
Toyota extends Cricket Australia deal for four more years
Toyota Australia has signed a four-year sponsorship extension with Cricket Australia, covering all areas of the game, from 2022-23 to 2025-26
Big Bash League adds Nexba as sponsor
Non-alcoholic drinks brand Nexba has agreed a deal to sponsor Australia’s Big Bash League Twenty20 cricket competition.
Gatorade signs three-year extension with Cricket Australia
PepsiCo-owned sports drink brand Gatorade has extended its support for Cricket Australia for a further three years
Commonwealth Bank recommits to women’s game with Cricket Australia extension
Commonwealth Bank has renewed its long-running sponsorship of Cricket Australia for a further three years, from 2021-22 to 2023-24
Weber replaces Rebel as WBBL title sponsor
Australian barbecue products brand Weber Barbecues has been named as the new title sponsor of the Women’s Big Bash League, the Australian Twenty20 cricket league.
Cricket Australia agrees three-year sponsorship deal with Nu-Pure
Cricket Australia has signed a sponsorship deal with Australian drinks manufacturer Nu-Pure that sees it become the official water partner of the men’s and women’s cricket teams in a three-year deal.