Cricket Australia
Data Snapshot: Australia 2021
Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$330…
Nike becomes official apparel partner of the Big Bash League
Nike has agreed a kit deal with the Big Bash League to supply all eight teams with playing and training wear for next season
C’mon Aussie: Revisited – Commonwealth Bank & Cricket Australia
As Australia made its way to the final of the ICC Women’s T20 World Cup 2020, the team’s primary partner Commonwealth Bank reworked the famous “C'mon Aussie, C'mon” cricket anthem.
Pitvertising – Rexona & Cricket Australia
Unilever deodorant brand Rexona used its 2020-21 Big Bash League rights to drive home its key product message about keeping cool under pressure by placing the brand logo under the arms of BBL umpires.
Cricket Australia in the market for commercial head
Cricket Australia, governing body for the sport in the country, is looking to recruit a head of commercial in the new year
Rexona to push ‘Pit-vertising’ concept through Big Bash sponsorship
Cricket Australia has signed an innovative sponsorship deal with deodorant brand Rexona, reflecting on a year of commercial success in which it claims to have “defied market conditions during a global p…
Cazoo signs ECB deal for The Hundred, Bupa switches to the Big Bash in Australia
The England and Wales Cricket Board (ECB) has signed up online automotive retailer Cazoo as Principal Sponsor of The Hundred
Round-Up: Australian Open uncertainty, Foxtel eyes AFL extension, Tamil Nadu bans online gaming, and more
The first Grand Slam of 2021 could be delayed by one or two weeks from the scheduled January 18 start, due to Covid-19
IMG Reliance to sell Cricket Australia’s virtual sponsorship inventory
IMG-Reliance, the joint venture between the IMG agency and Indian conglomerate Reliance Industries, has won the global mandate to market Cricket Australia’s ‘Virtual Inventory’ rights.
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Round-Up: Australia confirm India series schedule, Fifa president tests positive for Covid-19, America’s Cup legal spat, and more
Cricket Australia confirmed the schedule for the Vodafone Test series, Dettol ODI Series and Dettol Twenty20 International Series against India – Cricket Australia
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BKT extends and expands Big Bash League sponsorship
Cricket Australia has renewed and upgraded its association with Indian-specialist tyre brand BKT for Australia’s T20 competition, the Big Bash League (BBL).
Dettol joins Cricket Australia as one-day and T20 series sponsor
Disinfectant and antiseptic brand Dettol has signed as the home series naming partner to Cricket Australia’s one-day and T20 men’s international team competitions in a four-year deal.
Cricket Australia extends sponsorship with KFC
Cricket Australia has extended and expanded its long-running sponsorship agreement with fast-food restaurant chain KFC, covering naming rights to the Big Bash League and new rights around women's cricket
Women’s team and Big Bash rights raise value of Vodafone’s CA deal
Cricket Australia signed telco Vodafone as its Test match series naming rights partner at a double-digit percentage uplift on the previous contract
Round-Up: Fans at Roland Garros, three bidders for Serie A, PP Sports sees market correction, and more
The French Open tennis championship at Roland Garros later this month will allow entry to up to 11,500 fans per day - Reuters/CNA
Cricket Australia inks three-year Vodafone naming-rights deal
Cricket Australia has signed a three-year deal with Vodafone as its men's Test naming-rights partner, and partner of Women’s Big Bash League and the Australian Women’s Team.
Round-Up: Hong Kong 2021 marathon postponed, CA vows full schedule, America’s Cup legal battle, and more
The 2021 Hong Kong Marathon has been postponed. The race was due to take place on January 24