Women’s team and Big Bash rights raise value of Vodafone’s CA deal

Brisbane Heat players celebrate the win during the 2019 Women's Big Bash League Final at Allan Border Field on December 08, 2019 in Brisbane, Australia. (Photo by Jono Searle/Getty Images)

Cricket Australia signed telco Vodafone as its Test match series naming rights partner at a double-digit percentage uplift on the previous contract.

Where real estate company Domain paid about A$4m (€2.5m/$2.9m) per year until last season, sports industry experts told SportBusiness Sponsorship that Vodafone is now paying between A$4.5m and A$5m per season.

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