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Data Snapshot: Australia 2020
Data Snapshot: Tennis 2020
The sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $367m in 2020.
Data Snapshot: NHL 2020-21
NHL sponsorship revenues continued their upward trajectory in the 2020-21 season, despite the effects of Covid-19 on the league’s event programme.
Wimbledon extends Keith Prowse hospitality deal until 2026
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships, has extended its deal with Keith Prowse to be its official hospitality provider
Baji to co-sponsor Bangladesh tour of Zimbabwe
Bangladeshi sports news and betting information website Baji has become the co-sponsor of the Ispahani Cricket Series 2021 between Bangladesh and Zimbabwe
The Hundred and Sky Sports work with Lego Group to engage younger audiences
The England and Wales Cricket Board (ECB) has signed a new deal with the Lego Group along with broadcast partner Sky Sports to promote the sport during the inaugural edition of The Hundred
Wimbledon launches ‘everyday’ clothing range
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the ongoing Wimbledon Championships, has collaborated with brand and customer experience agency VMLY&R London to launch a new streetwear…
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Sponsorship to drive IOC revenue growth in 2017 to 2020 cycle
Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…