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Data Snapshot: Australia 2020

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Aussie Rules

Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$330m (€209m/$256m) in central sponsorship revenue in 2021, across a total of 140 deals.
Tennis

The sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $367m in 2020.

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Pakistan Super League franchise Lahore Qalandars has added three sponsors ahead of the 2022 season, which begins at the end of this month
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Telecoms operator Vodafone has signed up as the ‘Official Connectivity Partner’ of the Wimbledon tennis championships in a five-year deal with the All England Lawn Tennis and Croquet Club (AELTC).
Cricket

Indian conglomerate Tata Group is to replace Chinese mobile phone manufacturer Vivo as the title sponsor of the Indian Premier League cricket competition. The Times of India reports Tata will pay Rs6
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Fantasy gaming company My11Circle has agreed a deal to sponsor a new Indian Premier League cricket franchise that will be based in the city of Lucknow

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With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
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The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
Motorsport
Betting

Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Multi-sport
Information Technology

Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…