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The sports marketing agency which wins the global sponsorship rights for next year’s Copa America Centenario - due to be awarded again later this month - will face a major challenge in securing the maximum value of the rights due to the tight timeframe. But some experts say that there will still be strong interest in the event from major brands.

US insurance company Allstate is using college football as the main platform to communicate its key messages.

Canada-based bank Scotiabank has signed a multi-property deal, from 2015 to 2018, with Concacaf, the federation for football in North and Central America and the Caribbean.

Sponsorship revenue for the 2013 Gold Cup football tournament reached around $12m (€9.2m), a 50-per-cent increase on the 2011 edition, despite being sponsored by fewer brands and falling short of its revenue target.

Brewer MillerCoors' sponsorship deals for the Concacaf Gold Cup and Concacaf Champions League in February were driven by the football tournaments’ popularity in the US Hispanic market.

The Confederation of North, Central American and Caribbean Association of Football (Concacaf) has signed up lubricants and automotive services supplier Valvoline as the latest sponsor for its 2019 Gold…

Camarena Tequila, a brand of US winery E&J Gallo, has agreed a partnership with the 2019 Gold Cup national-team football tournament

The Confederation of North, Central American and the Caribbean Association Football (Concacaf) has extended its partnership with Canada-based multinational bank Scotiabank.

The Confederation of North, Central American and Caribbean Association Football (Concacaf) has agreed a wide-ranging partnership with Caribbean pay-television broadcaster Flow Sports.