Concacaf
Copa values to be hit by lead-in time, not scandals
The sports marketing agency which wins the global sponsorship rights for next year’s Copa America Centenario - due to be awarded again later this month - will face a major challenge in securing the maximum value of the rights due to the tight timeframe. But some experts say that there will still be strong interest in the event from major brands.
Allstate: College football remains key platform
US insurance company Allstate is using college football as the main platform to communicate its key messages.
Scotiabank commits eight-figures to Concacaf
Canada-based bank Scotiabank has signed a multi-property deal, from 2015 to 2018, with Concacaf, the federation for football in North and Central America and the Caribbean.
Gold Cup revenue grows despite missed target
Sponsorship revenue for the 2013 Gold Cup football tournament reached around $12m (€9.2m), a 50-per-cent increase on the 2011 edition, despite being sponsored by fewer brands and falling short of its revenue target.
Concacaf hits Hispanics for MillerCoors
Valvoline signs on for 2019 Gold Cup
Camarena Tequila lines up Gold Cup deal
Concacaf renews wide-ranging Scotiabank deal
The Confederation of North, Central American and the Caribbean Association Football (Concacaf) has extended its partnership with Canada-based multinational bank Scotiabank.
Flow Sports to sponsor new Caribbean football tournament
The Confederation of North, Central American and Caribbean Association Football (Concacaf) has agreed a wide-ranging partnership with Caribbean pay-television broadcaster Flow Sports.