Concacaf

US insurance company Allstate has agreed a new sponsorship deal with the Confederation of North, Central America and Caribbean Association Football (Concacaf) and extended existing partnerships with North America’s Major League Soccer and the Mexican Football Federation (FMF).

The Confederation of North, Central America and Caribbean Association Football (Concacaf) has signed up Soccer United Marketing to market the governing body’s worldwide sponsorship rights.

The sports marketing agency which wins the global sponsorship rights for next year’s Copa America Centenario - due to be awarded again later this month - will face a major challenge in securing the maximum value of the rights due to the tight timeframe. But some experts say that there will still be strong interest in the event from major brands.

US insurance provider Allstate has expanded its commercial agreement with the ongoing 2015 Gold Cup, the biennial national team showpiece of the Confederation of North, Central America and Caribbean Association Football.

North American soft drinks brand Jarritos has secured a sponsorship deal for the Confederation of North, Central American and Caribbean Association Football (Concacaf) Gold Cup national team tournament.

Executives from the Full Play, Torneos y Competencias and Traffic Sports agencies were accused today (Wednesday) of corruption in relation to the sale of marketing and media rights surrounding certain football matches and tournaments in the Americas.

The Confederation of North, Central America and Caribbean Association Football (Concacaf) has welcomed its second major sponsorship this week for the 2015 Gold Cup national team tournament after agreeing a deal with Delta Air Lines.

Telecommunications company Sprint has extended its sponsorship of the Gold Cup, the biennial national team tournament operated by the Confederation of North, Central America and Caribbean Association Football (Concacaf).

US insurance company Allstate is using college football as the main platform to communicate its key messages.

The Confederation of North, Central America and Caribbean Association Football (Concacaf) has agreed a sponsorship deal with tyre manufacturer Maxxis for its Champions League club competition.

Canada-based bank Scotiabank has signed a multi-property deal, from 2015 to 2018, with Concacaf, the federation for football in North and Central America and the Caribbean.

Financial services company Scotiabank has struck an official partnership with Concacaf, the Confederation of North, Central America and Caribbean Football.

The Confederation of North, Central America and Caribbean Association Football has renewed its commercial rights deal with the Traffic Sports agency through the 2021-22 season.

The Confederation of North, Central America and Caribbean Association Football has reached a deal to make money transfer and payment services company MoneyGram a sponsor of its Champions League club competition.

Sponsorship revenue for the 2013 Gold Cup football tournament reached around $12m (€9.2m), a 50-per-cent increase on the 2011 edition, despite being sponsored by fewer brands and falling short of its revenue target.

Brewer MillerCoors' sponsorship deals for the Concacaf Gold Cup and Concacaf Champions League in February were driven by the football tournaments’ popularity in the US Hispanic market.