Concacaf

Telecommunications company Sprint has extended its sponsorship of the Gold Cup, the biennial national team tournament operated by the Confederation of North, Central America and Caribbean Association Football (Concacaf).

US insurance company Allstate is using college football as the main platform to communicate its key messages.

The Confederation of North, Central America and Caribbean Association Football (Concacaf) has agreed a sponsorship deal with tyre manufacturer Maxxis for its Champions League club competition.

Canada-based bank Scotiabank has signed a multi-property deal, from 2015 to 2018, with Concacaf, the federation for football in North and Central America and the Caribbean.

Financial services company Scotiabank has struck an official partnership with Concacaf, the Confederation of North, Central America and Caribbean Football.

The Confederation of North, Central America and Caribbean Association Football has renewed its commercial rights deal with the Traffic Sports agency through the 2021-22 season.

The Confederation of North, Central America and Caribbean Association Football has reached a deal to make money transfer and payment services company MoneyGram a sponsor of its Champions League club competition.

Sponsorship revenue for the 2013 Gold Cup football tournament reached around $12m (€9.2m), a 50-per-cent increase on the 2011 edition, despite being sponsored by fewer brands and falling short of its revenue target.

Brewer MillerCoors' sponsorship deals for the Concacaf Gold Cup and Concacaf Champions League in February were driven by the football tournaments’ popularity in the US Hispanic market.