HomeNewsNewsPetrochemicalsFootballUSA

Valvoline signs on for 2019 Gold Cup

The Confederation of North, Central American and Caribbean Association of Football (Concacaf) has signed up lubricants and automotive services supplier Valvoline as the latest sponsor for its 2019 Gold Cup.

Valvoline will serve as an official marketing partner of the 2019 Gold Cup and back the ‘High Mileage Stats of the Game Presented by Valvoline’ digital platform, which will deliver unique statistics and infographics to fans throughout the tournament.

Valvoline will also have a major presence at Fútbol Fiesta, the tournament’s official pregame celebration. As part of the agreement, Valvoline is partnering with O’Reilly Auto Parts to expand reach to retail consumers through advertising, digital, social and pre-game activations.

The biggest edition of the Gold Cup, this year’s edition of the national team tournament will take place across stadia in the US, Costa Rica and Jamaica from June 15 to July 7.

The Valvoline and Concacaf agreement was facilitated by Soccer United Marketing, Concacaf’s agency of record. Valvoline joins Allstate, Camarena Tequila, Cerveza Modelo, Nike, Scotiabank, Sprint and Toyota as official sponsors of the 2019 Gold Cup.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo-owned sports drink brand Gatorade will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.