The Confederation of North, Central American and Caribbean Association of Football (Concacaf) has signed up lubricants and automotive services supplier Valvoline as the latest sponsor for its 2019 Gold Cup.
Valvoline will serve as an official marketing partner of the 2019 Gold Cup and back the ‘High Mileage Stats of the Game Presented by Valvoline’ digital platform, which will deliver unique statistics and infographics to fans throughout the tournament.
Valvoline will also have a major presence at Fútbol Fiesta, the tournament’s official pregame celebration. As part of the agreement, Valvoline is partnering with O’Reilly Auto Parts to expand reach to retail consumers through advertising, digital, social and pre-game activations.
The biggest edition of the Gold Cup, this year’s edition of the national team tournament will take place across stadia in the US, Costa Rica and Jamaica from June 15 to July 7.
The Valvoline and Concacaf agreement was facilitated by Soccer United Marketing, Concacaf’s agency of record. Valvoline joins Allstate, Camarena Tequila, Cerveza Modelo, Nike, Scotiabank, Sprint and Toyota as official sponsors of the 2019 Gold Cup.