The Confederation of North, Central American and the Caribbean Association Football (Concacaf) has extended its partnership with Canada-based multinational bank Scotiabank.
The multi-faceted deal centres on the Concacaf Champions League club competition, which Scotiabank title sponsors. The new deal will run until 2022.
The partnership covers all Concacaf properties, including the Gold Cup national team competition and development tournaments such as the U13 Champions League. Other tournaments covered by the deal include the Concacaf League, the newly-launched Nations League and this year’s Women’s Championship, as well as youth tournaments at U15, U17 and U20 level.
Concacaf first teamed up with Scotiabank in 2015, with the two parties having agreed a four-year deal running until 2018. Scotiabank has benefited from on-site activations and social media initiatives as part of the agreement.
“We at Concacaf are proud that this important partnership will continue for many years ahead, and thank Scotiabank for their continued commitment and support of Concacaf’s mission to develop the game across the region, as well as the firm trust and belief in football across Concacaf embodied in this agreement,” Concacaf president Victor Montagliani said. “We know Scotiabank shares our vision for growth and inclusion within the game, and today we celebrate that common philosophy.”