Concacaf, Fifa strike sponsorship ‘collaboration’

SEATTLE, WASHINGTON - MAY 18: Elected officials unveil the Seattle FIFA World Cup 2026 brand and logo. (Photo by Steph Chambers/Getty Images)
SEATTLE, WASHINGTON - MAY 18: Elected officials unveil the Seattle FIFA World Cup 2026 brand and logo. (Photo by Steph Chambers/Getty Images)

Concacaf, the governing body for football across North and Central America and the Caribbean, has struck an agreement with Fifa to jointly promote sponsorship opportunities for national team competitions ahead of the 2026 World Cup.

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