Bayern Munich
Team Talk Safety Film – Qatar Airways & AS Roma, Bayern Munich and Fifa
At the start of December 2019, Qatar Airlines leveraged its sponsorships with AS Roma, FC Bayern Munich and Fifa with an in-flight safety video based around a fictional pre-match team-talk.
Most Emotional Moment – Google & Bayern Munich
As part of Bundesliga champions Bayern Munich’s 120th anniversary celebration in February 2020, the club invited fans to vote for the most emotional moment in its history through an initiative run in harness with new partner Google.
Google strikes domestic deal with Bayern, launches voting campaign
International technology company Google has a signed a domestic sponsorship deal with German Bundesliga champions Bayern Munich
Bundesliga champion Bayern sign up battery-maker Varta
German Bundesliga club FC Bayern has signed an official partner deal with battery and energy storage systems company Varta
Reimagine the Game – Siemens & Bayern Munich
Siemens showcased its data and analytics expertise by recording and visualising the fan energy and emotion of matches at Bayern’s Allianz Arena.
Where Winners Feel At Home – Marriott & Bayern Munich
The ‘Where Winners Feel at Home’ activation was built around the creation of a fully functioning hotel room – with pitch view – in Bayern’s Allianz Arena.
Bayern Munich announces Vejo partnership
Bayern Munich has named Los Angeles-based personalized nutrition company Vejo as its official sports nutrition smart blending device in North America, Germany, Austria, and Switzerland.
Bayern Munich becomes first partner for new blockchain venture
German Bundesliga football club Bayern Munich has become the first partner for a new blockchain-based venture from fan engagement and monetisation company Stryking Entertainment
Bayern Munich becomes latest super club to sign with Konami
Bundesliga club Bayern Munich has signed a new partnership with Japanese video game developer Konami, bringing to an end its association with EA Sports
Gigaset extends backing of Bayern Munich
German Bundesliga football club Bayern Munich has renewed its partnership with technology and consumer electronics company Gigaset.
The new agreement will run until 2022
Bayern Munich demands compensation from BMW over failed sponsorship deal
In May, BMW pulled out of advanced sponsorship talks with Bayern Munich, citing trust issues and doubts around value-for-money
Bayern Munich extends Gold Partner deal with Procter & Gamble
Bundesliga club Bayern Munich has extended its Gold Partner deal with US consumer goods giant Procter & Gamble
Paulaner activates early extension to Bayern deal
German Bundesliga football club Bayern Munich has extended its longstanding partnership with the Paulaner brewery
Bayern Munich signs regional deal with Industrial Bank of China
Bundesliga club Bayern Munich has signed a new regional partnership with the Industrial Bank of China (CIB), one of the world’s largest banks.
BMW set to replace Audi as Bayern sponsor
BMW is set to replace rival car manufacturer Audi as a main sponsor of German Bundesliga football club Bayern Munich, according to Manager magazine
Bayern Munich partners with Lux Asia Pacific in Thailand, Indonesia
Bundesliga club Bayern Munich has signed a new regional partnership with Singaporean home appliance brand Lux Asia Pacific
Bayern Munich turns up the heat in Viesseman regional deal
Bundesliga club Bayern Munich has turned up the heat in its sponsorship portfolio, after signing a new regional deal with German boiler manufacturer Viesseman.
Bayern Munich close to hitting the brakes on Audi, switching to BMW
Bundesliga champions Bayern Munich are reportedly close to signing a new sponsorship deal with German carmaker BMW, which could take over from rival brand Audi as the club’s Official Car Partner.