Bayern Munich

An online and in-store led joint campaign from Hypovereinsbank (HVB) and Allianz leveraged their FC Bayern Munich sponsorships to promote their combined insurance/pensions partnership.

At the start of December 2019, Qatar Airlines leveraged its sponsorships with AS Roma, FC Bayern Munich and Fifa with an in-flight safety video based around a fictional pre-match team-talk.

As part of Bundesliga champions Bayern Munich’s 120th anniversary celebration in February 2020, the club invited fans to vote for the most emotional moment in its history through an initiative run in harness with new partner Google.

Siemens showcased its data and analytics expertise by recording and visualising the fan energy and emotion of matches at Bayern’s Allianz Arena.

The ‘Where Winners Feel at Home’ activation was built around the creation of a fully functioning hotel room – with pitch view – in Bayern’s Allianz Arena.

Bundesliga club Bayern Munich has signed a new partnership with Japanese video game developer Konami, bringing to an end its association with EA Sports

German Bundesliga football club Bayern Munich has renewed its partnership with technology and consumer electronics company Gigaset. The new agreement will run until 2022

In May, BMW pulled out of advanced sponsorship talks with Bayern Munich, citing trust issues and doubts around value-for-money

Bundesliga club Bayern Munich has extended its Gold Partner deal with US consumer goods giant Procter & Gamble

German Bundesliga football club Bayern Munich has extended its longstanding partnership with the Paulaner brewery

Bundesliga club Bayern Munich has signed a new regional partnership with the Industrial Bank of China (CIB), one of the world’s largest banks.

BMW is set to replace rival car manufacturer Audi as a main sponsor of German Bundesliga football club Bayern Munich, according to Manager magazine

Bundesliga club Bayern Munich has signed a new regional partnership with Singaporean home appliance brand Lux Asia Pacific

Bundesliga club Bayern Munich has turned up the heat in its sponsorship portfolio, after signing a new regional deal with German boiler manufacturer Viesseman.

Bundesliga champions Bayern Munich are reportedly close to signing a new sponsorship deal with German carmaker BMW, which could take over from rival brand Audi as the club’s Official Car Partner.

German Bundesliga football club Bayern Munich has extended its partnership with music streaming service Apple Music. The new agreement will run until June 30, 2019

German Bundesliga football champion Bayern Munich has extended a partnership with Beats by Dr Dre, the high-profile headphones and loudspeakers manufacturer.