Bayern Munich

House and garden tools company Einhell has become a third-tier ‘Gold Partner’ of the German Bundesliga club Bayern Munich.

German Bundesliga football club FC Bayern Munich has extended its sponsorship agreement with betting operator Tipico for a further four years until 2025

German Bundesliga club Bayern Munich has signed an extension to its contract with soft drink multinational Coca-Cola

An online and in-store led joint campaign from Hypovereinsbank (HVB) and Allianz leveraged their FC Bayern Munich sponsorships to promote their combined insurance/pensions partnership.

Multinational conglomerate Siemens has extended its sponsorship of German Bundesliga club Bayern Munich for another three years

At the start of December 2019, Qatar Airlines leveraged its sponsorships with AS Roma, FC Bayern Munich and Fifa with an in-flight safety video based around a fictional pre-match team-talk.

As part of Bundesliga champions Bayern Munich’s 120th anniversary celebration in February 2020, the club invited fans to vote for the most emotional moment in its history through an initiative run in harness with new partner Google.

International technology company Google has a signed a domestic sponsorship deal with German Bundesliga champions Bayern Munich

German Bundesliga club FC Bayern has signed an official partner deal with battery and energy storage systems company Varta

Siemens showcased its data and analytics expertise by recording and visualising the fan energy and emotion of matches at Bayern’s Allianz Arena.

The ‘Where Winners Feel at Home’ activation was built around the creation of a fully functioning hotel room – with pitch view – in Bayern’s Allianz Arena.

Bayern Munich has named Los Angeles-based personalized nutrition company Vejo as its official sports nutrition smart blending device in North America, Germany, Austria, and Switzerland.

German Bundesliga football club Bayern Munich has become the first partner for a new blockchain-based venture from fan engagement and monetisation company Stryking Entertainment

Bundesliga club Bayern Munich has signed a new partnership with Japanese video game developer Konami, bringing to an end its association with EA Sports

German Bundesliga football club Bayern Munich has renewed its partnership with technology and consumer electronics company Gigaset. The new agreement will run until 2022

In May, BMW pulled out of advanced sponsorship talks with Bayern Munich, citing trust issues and doubts around value-for-money

Bundesliga club Bayern Munich has extended its Gold Partner deal with US consumer goods giant Procter & Gamble