Bayern Munich

FC Bayern Munich has confirmed the early extension of its main shirt deal with Deutsche Telekom by five years to 2027

German Bundesliga club Bayern Munich is reportedly close to signing a €200m ($206m) contract extension with main shirt sponsor Deutsche Telekom.

German Bundesliga club Bayern Munich has renewed its sponsorship agreement with software company SAP by three years until 2025

German Bundesliga champions Bayern Munich have signed a major, multi-year sponsorship deal with software company Adobe

German Bundesliga champion Bayern Munich has extended its agreement with video game developer Konami

European football heavyweights Bayern Munich and Liverpool have each signed regional sponsorship agreements with gambling platform 188Bet

House and garden tools company Einhell has become a third-tier ‘Gold Partner’ of the German Bundesliga club Bayern Munich.

German Bundesliga football club FC Bayern Munich has extended its sponsorship agreement with betting operator Tipico for a further four years until 2025

German Bundesliga club Bayern Munich has signed an extension to its contract with soft drink multinational Coca-Cola

An online and in-store led joint campaign from Hypovereinsbank (HVB) and Allianz leveraged their FC Bayern Munich sponsorships to promote their combined insurance/pensions partnership.

Multinational conglomerate Siemens has extended its sponsorship of German Bundesliga club Bayern Munich for another three years

At the start of December 2019, Qatar Airlines leveraged its sponsorships with AS Roma, FC Bayern Munich and Fifa with an in-flight safety video based around a fictional pre-match team-talk.

As part of Bundesliga champions Bayern Munich’s 120th anniversary celebration in February 2020, the club invited fans to vote for the most emotional moment in its history through an initiative run in harness with new partner Google.

International technology company Google has a signed a domestic sponsorship deal with German Bundesliga champions Bayern Munich

German Bundesliga club FC Bayern has signed an official partner deal with battery and energy storage systems company Varta

Siemens showcased its data and analytics expertise by recording and visualising the fan energy and emotion of matches at Bayern’s Allianz Arena.

The ‘Where Winners Feel at Home’ activation was built around the creation of a fully functioning hotel room – with pitch view – in Bayern’s Allianz Arena.