Bayern Munich
Visit Rwanda doubles down on sponsorship-driven tourism strategy with Bayern deal
Rwanda is continuing to back its strategy of using sports sponsorship as a tool to boost tourism and investment from Europe after agreeing another top-flight football deal, this time with Bayern Munich.
Visit Rwanda adds Bayern Munich to sponsorship portfolio
Country tourism board Visit Rwanda has struck another high-profile football sponsorship after announcing a new five-year deal with Bayern Munich
Bayern to tour Japan in latest Bundesliga-Sky PerfecTV initiative
German Bundesliga club Bayern Munich has announced a pre-season tour of Japan as the league looks to continue its brand-building efforts in the market in partnership with local media rights-holder Sky…
Ursapharm extends Bayern sponsorship in support of Hylo brand
German Pharmaceutical manufacturer Ursapharm has extended its sponsorship of Bayern Munich for another three years, from 2023-24 to 2025-26
Allianz extends Bayern Munich sponsorship to 2033
German insurance firm Allianz has announced a 10-year extension to its sponsorship deal with Bundesliga club Bayern Munich
Bayern extends with Deutsche Telekom, Dortmund signs AIMS to regional deal
FC Bayern Munich has confirmed the early extension of its main shirt deal with Deutsche Telekom by five years to 2027
Bayern on track for ‘€200m’ Telekom extension
German Bundesliga club Bayern Munich is reportedly close to signing a €200m ($206m) contract extension with main shirt sponsor Deutsche Telekom.
Software specialist SAP extends long-running Bayern deal
German Bundesliga club Bayern Munich has renewed its sponsorship agreement with software company SAP by three years until 2025
Bayern signs up Adobe to ‘digital transformation’ sponsorship
German Bundesliga champions Bayern Munich have signed a major, multi-year sponsorship deal with software company Adobe
Bayern Munich extends Konami deal
German Bundesliga champion Bayern Munich has extended its agreement with video game developer Konami
188Bet signs regional deals with Liverpool and Bayern Munich
European football heavyweights Bayern Munich and Liverpool have each signed regional sponsorship agreements with gambling platform 188Bet
Einhell joins Bayern Munich as ‘Gold Partner’
House and garden tools company Einhell has become a third-tier ‘Gold Partner’ of the German Bundesliga club Bayern Munich.
Bayern Munich extends with Germany’s betting market leader Tipico
German Bundesliga football club FC Bayern Munich has extended its sponsorship agreement with betting operator Tipico for a further four years until 2025
Long-term link between Bayern Munich and Coca-Cola continues
German Bundesliga club Bayern Munich has signed an extension to its contract with soft drink multinational Coca-Cola
Eine Lige Fur Sich/A League of Its Own – Hypovereinsbank/Allianz & Bayern Munich
An online and in-store led joint campaign from Hypovereinsbank (HVB) and Allianz leveraged their FC Bayern Munich sponsorships to promote their combined insurance/pensions partnership.
Sustainability focus for Siemens in Bayern Munich extension
Multinational conglomerate Siemens has extended its sponsorship of German Bundesliga club Bayern Munich for another three years
Team Talk Safety Film – Qatar Airways & AS Roma, Bayern Munich and Fifa
At the start of December 2019, Qatar Airlines leveraged its sponsorships with AS Roma, FC Bayern Munich and Fifa with an in-flight safety video based around a fictional pre-match team-talk.
Most Emotional Moment – Google & Bayern Munich
As part of Bundesliga champions Bayern Munich’s 120th anniversary celebration in February 2020, the club invited fans to vote for the most emotional moment in its history through an initiative run in harness with new partner Google.