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Bayern Munich becomes first partner for new blockchain venture

Robert Lewandowski of Bayern Munich celebrates with teammates after scoring his team's second goal during the UEFA Champions League match versus Tottenham Hotspur (by Catherine Ivill/Getty Images)

German Bundesliga football club Bayern Munich has become the first partner for a new blockchain-based venture from fan engagement and monetisation company Stryking Entertainment.

Stryking, a subsidiary of Hong Kong-based mobile games developer Animoca Brands, has signed a licensing partnership with Bayern to produce and distribute digital collectibles based on its players. Bayern will be part of a global platform for blockchain-based digital collectibles centred around popular sports licenses.

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