Paulaner activates early extension to Bayern deal

German Bundesliga football club Bayern Munich has extended its longstanding partnership with the Paulaner brewery.

Paulaner, which is based in Munich, has agreed an early extension to its contract, which will now run through to June 30, 2026.

Andreas Steinfatt, chief executive of Paulaner, said: “As Munich institutions, the Paulaner brewery and FC Bayern are ambassadors of Bavarian lifestyle, which they communicate to the whole world.

“This is why we are extremely delighted to continue enjoying the traditional Paulaner photoshoot with the squad in Bavarian attire, the legendary Weißbier showers and the team visits to the Oktoberfest with our partner.”

Paulaner sits on the second tier of Bayern’s sponsor tree, alongside DHL, HypoVereinsbank and Goodyear.