Bundesliga club Bayern Munich has signed a new partnership with Japanese video game developer Konami, bringing to an end its association with EA Sports.
Under the multi-year deal, Konami will become a Platinum Partner of the club, alongside brands such as DHL, Siemens and Qatar Airways.
The partnership means that Bayern Munich players and the Allianz Arena will feature in Konami’s latest edition of Pro Evolution Soccer, eFootball PES 2020, from September onwards.
Konami was given extensive access at the club to build lifelike simulations of the players and the Allianz Arena using 3D scanning technology.
— FC Bayern English (@FCBayernEN) July 11, 2019
In addition to player and stadium licensing rights, Konami has also signed a personal endorsement deal with German international and Bayern Munich winger Serge Gnabry, who will serve as the official ambassador of eFootball PES.
Gnabry will feature on the cover of eFootball PES 2020 and will also take part in experiential activations with Konami.
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The deal follows similar partnerships announced last month between Konami and Barcelona, Arsenal and Manchester United.
Konami has extended its partnerships with Arsenal and Barcelona, and has signed a new deal with Manchester United, which had previously been a partner of rival game developer EA Sports since 2016.