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Bayern Munich partners with Lux Asia Pacific in Thailand, Indonesia

Bundesliga club Bayern Munich has signed a new regional partnership with Singaporean home appliance brand Lux Asia Pacific.

As part of the deal, Lux will have the right to use the Bayern Munich trademark in its marketing and promotional activities in Thailand and Indonesia.

Lux will also support fan events and grassroots football initiatives in the region, such as the FC Bayern Youth Cup in Thailand.

The deal adds to Bayern Munich’s existing regional partnerships in Asia with brands such as German interior design firm Häfele and German boiler manufacturer Viessmann.

In 2017, Bayern Munich opened up an international office in Shanghai, China, adding to its first international office in New York, opened in 2014.

Lux is headquartered in Singapore and specialises in water purification and air filtration systems.