Bayern Munich

Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.

Simplifying the way organisations and individuals use technology is the overarching aim of software company SAP. Sports sponsorship is a great way to reinforce this message, Chris Burton, Head of Global Sponsorship at SAP, told Sport Sponsorship Insider.

German Bundesliga football champion Bayern Munich has agreed an enhanced six-year partnership, from 2014-15 to 2019-20, with global logistics company DHL.

German Bundesliga champion Bayern Munich has extended its sponsorship agreement with solar power company Yingli Green Energy.

Software manufacturer SAP has signed up as new platinum partner of German Bundesliga football club Bayern Munich.