AEG has consolidated three of its Berlin venues into a single sponsorship deal with ride sharing and fast-food delivery platform Uber, while managing to retain one of the outgoing venue sponsors, Mercedes, in a lower-tier sponsorship role.

Global venue management firm AEG has announced Uber as the new naming-rights sponsor for its arena in Berlin, replacing German carmaker Mercedes-Benz.

LA Tourism is leaning into sports sponsorship to attract more overseas visitors and restore visitor numbers to pre-pandemic levels, according to Adam Burke, chief executive of the tourism body.

Health insurance company Blue Shield of California has expanded its relationship with sports and entertainment group AEG by taking up the ‘Official Helmet Partner’ rights for the NHL’s LA Kings. T

Ben Bradley, a former global partnerships director at Manchester United, has taken on a new role as international director in the global partnerships team at live entertainment and sports group AEG Europe

The Soccer Champions Tour has announced DirecTV as its presenting sponsor for the summer friendly tournament played in the United States

Delta Air Lines has consolidated its presence in the LA market by extending sponsorship deals with the AEG-owned Arena and the LA Kings. Matthew Glendinning reports.

Cryptocurrency company is closing its institutional exchange in the United States but the move will not affect the naming-rights deal for Los Angeles' Arena

Delta Air Lines and Los Angeles-based live sports and entertainment company AEG Global have extended their relationship with a multi-year renewal

Sports and live entertainment company AEG has signed up North American daily fantasy sports gaming platform Monkey Knife Fight as a sponsor of three of its sports teams in Southern California.

The Toshiba America Business Solutions division of Japanese conglomerate Toshiba has agreed a multi-year extension to its partnership with sports and live entertainment company AEG

Sports and live entertainment company AEG has signed a multi-year partnership with Spectrum, the broadband services brand of telco Charter Communications, covering its sports teams and venues across Los…

Global logistics company DHL has entered into a partnership with sports and entertainment giant AEG, and extended a shirt sponsorship deal with English Premiership rugby union club Harlequins.

Telecommunications company O2 has reached an agreement with venue owner and operator AEG to retain naming rights to The O2 in London for a further 10 years.

DraftKings has extended its sponsorship of North American ice hockey franchise Los Angeles Kings, while the fantasy sports games company has also secured a long-term partnership with the NHL team’s Staples Center home.

US biopharmaceutical company Amgen has renewed its title sponsorship of the Tour of California UCI America Tour cycling race.