AEG
AEG consolidates three venues into one deal with Uber naming pact
AEG has consolidated three of its Berlin venues into a single sponsorship deal with ride sharing and fast-food delivery platform Uber, while managing to retain one of the outgoing venue sponsors, Mercedes, in a lower-tier sponsorship role.
AEG replaces Mercedes-Benz with Uber as Berlin Arena naming sponsor
Global venue management firm AEG has announced Uber as the new naming-rights sponsor for its arena in Berlin, replacing German carmaker Mercedes-Benz.
LA Tourism seeks Covid bounceback with sponsorship strategy
LA Tourism is leaning into sports sponsorship to attract more overseas visitors and restore visitor numbers to pre-pandemic levels, according to Adam Burke, chief executive of the tourism body.
Blue Shield signs LA Kings helmet deal as AEG continues sales streak
Health insurance company Blue Shield of California has expanded its relationship with sports and entertainment group AEG by taking up the ‘Official Helmet Partner’ rights for the NHL’s LA Kings.
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Former Man United partnerships executive Bradley joins AEG Europe
Ben Bradley, a former global partnerships director at Manchester United, has taken on a new role as international director in the global partnerships team at live entertainment and sports group AEG Europe
DirecTV named presenting partner for Soccer Champions Tour
The Soccer Champions Tour has announced DirecTV as its presenting sponsor for the summer friendly tournament played in the United States
Delta powers up AEG relationship on runway to 2028 LA Games
Delta Air Lines has consolidated its presence in the LA market by extending sponsorship deals with the AEG-owned Crypto.com Arena and the LA Kings. Matthew Glendinning reports.
Crypto.com shutting part of business, won’t affect LA arena
Cryptocurrency company Crypto.com is closing its institutional exchange in the United States but the move will not affect the naming-rights deal for Los Angeles' Crypto.com Arena
AEG Global extends Delta Air Lines sponsorship
Delta Air Lines and Los Angeles-based live sports and entertainment company AEG Global have extended their relationship with a multi-year renewal
Monkey Knife Fight seals fantasy sports partnership with LA Kings, LA Galaxy
Sports and live entertainment company AEG has signed up North American daily fantasy sports gaming platform Monkey Knife Fight as a sponsor of three of its sports teams in Southern California.
Toshiba extends multi-faceted AEG partnership
The Toshiba America Business Solutions division of Japanese conglomerate Toshiba has agreed a multi-year extension to its partnership with sports and live entertainment company AEG
Spectrum partners up with AEG’s LA sports properties
Sports and live entertainment company AEG has signed a multi-year partnership with Spectrum, the broadband services brand of telco Charter Communications, covering its sports teams and venues across Los…
DHL partners with AEG, extends Harlequins shirt deal
Global logistics company DHL has entered into a partnership with sports and entertainment giant AEG, and extended a shirt sponsorship deal with English Premiership rugby union club Harlequins.
Naming rights contract renewed for The O2
Telecommunications company O2 has reached an agreement with venue owner and operator AEG to retain naming rights to The O2 in London for a further 10 years.
DraftKings extends with NHL’s Kings, partners Staples Center
DraftKings has extended its sponsorship of North American ice hockey franchise Los Angeles Kings, while the fantasy sports games company has also secured a long-term partnership with the NHL team’s Staples Center home.
Amgen rides again with Tour of California
US biopharmaceutical company Amgen has renewed its title sponsorship of the Tour of California UCI America Tour cycling race.