LA Tourism seeks Covid bounceback with sponsorship strategy

(Photo by Ronald Martinez/Getty Images)
(Photo by Ronald Martinez/Getty Images)
LA Tourism is leaning into sports sponsorship to attract more overseas visitors and restore visitor numbers to pre-pandemic levels, according to Adam Burke, chief executive of the tourism body.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here