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Yankees close deal with Insurent

Institutional residential leases guarantor the Insurent Lease Guaranty Program has reached a sponsorship agreement with MLB baseball team New York Yankees for the 2014 regular season.

Under the tie-up, the Insurent branding message “We Close the Deal for Renters and Owners,” will feature on the Yankee Stadium terrace level LED board, spanning from foul pole to foul pole, during the top of the ninth inning.

Other advertising elements of Insurent’s in-stadium branding include concourse signage and commercials in assorted premium seating locations.

Last month, New York Yankees added lifestyle food brand Luvo and garden turf care products company Pennington Seed to its roster of partners.