United Kingdom
Sorare secures Scottish Premiership NFT licensing deal excluding Rangers
Sorare, the football-focused non-fungible token trading platform, is launching a collection of online fantasy game NFTs featuring top Scottish footballers in a licensing agreement with the Scottish Professional…
Just Eat agrees Excel Esports sponsorship deal
Food delivery platform Just Eat has agreed a deal with British esports outfit Excel Esports
ASA bans KP Snacks ad campaigns surrounding The Hundred
The Advertising Standards Authority (ASA) has banned two promotional campaigns from KP Snacks relating to its sponsorship of the England and Wales Cricket Board (ECB)’s new short-form competition, The H…
Lidl extends backing of Tough Mudder
Supermarket chain Lidl has renewed its sponsorship deal with active lifestyle brand Tough Mudder
Vodafone makes Wimbledon centrepiece of return to sponsorship mainstream
Deal with AELTC primarily cash-based with limited value in kind
Fuse agency provided advice on strategy and sponsorship valuations
IMG agency also involved in discussions
Lancashire Cricket teams up with CMS
Lancashire Cricket has agreed a multi-year sponsorship deal with international law firm CMS
Texo replaces Saltire Energy as Aberdeen’s main shirt sponsor
Scottish football club Aberdeen has signed up industrial services provider Texo as its new shirt sponsor
ECB signs up Chapel Down in first sparkling wine sponsorship
The England and Wales Cricket Board (ECB) has signed up sparkling wine brand Chapel Down as a sponsor
Yorkshire CCC aims for Clean Slate with new two-year principal sponsorship agreement
Yorkshire County Cricket Club has finalised a wide-ranging sponsorship deal, including "significant" stadium sponsorship rights and shirt sponsorship, with Indian streaming platform Clean Slate Filmz
Footballers and notable athletes banned from gambling ads under new UK regulations
Top-flight footballers and other notable athletes will be prohibited from advertising gambling products in the United Kingdom under new rules outlined by the Committee for Advertising Practice today (Tuesday)
Ineos Hygienics adds Great Britain and England Hockey to elite sports portfolio
Ineos Hygienics has signed with Great Britain and England Hockey as the 'Official Hygiene Partner' to the men and women’s teams.
Saltire Energy to end eight-year stint as Aberdeen shirt sponsor
Oilfield equipment specialists Saltire Energy will not renew its long-standing main shirt sponsorship of Scottish Premiership club Aberdeen when it expires at the end of this season
Papa John’s targets local rugby communities via WRU and SRU sponsorship
Pizza chain Papa John’s has made community the focus of its Welsh and Scottish Rugby Union sponsorships, replicating the model of its deals in UK football.
Parkrun agrees three-year deal with audio fitness app WithU
Parkrun UK has agreed a three-year sponsorship deal with audio fitness app company WithU
Cazoo furthers WST sponsorship with British Open title rights
The World Snooker Tour (WST) has expanded its sponsorship contract with online automotive retailer Cazoo to include title rights to the British Open tournament
Birmingham 2022 ‘likely to exceed’ ticketing target but miss sponsorship goal, says CEO Reid
The Birmingham 2022 Commonwealth Games is “likely to exceed” its ticketing revenue target but will fall short of its top-tier sponsorship goal, the chief executive of the organising committee has said.
West Ham agrees cyber security deal with Acronis
Premier League side West Ham United has agreed a deal with cyber protection and software company Acronis to be its Official Cyber Protection Partner
Support Someone Else – Three & Chelsea FC
Over the 2020-21 Christmas holiday, Chelsea teamed up with shirt sponsor Three for a pandemic support initiative that encouraged UK sports fans to support each other over the festive season.