- Deal with AELTC primarily cash-based with limited value in kind
- Fuse agency provided advice on strategy and sponsorship valuations
- IMG agency also involved in discussions
According to sports industry sources, Vodafone will pay between £3m ($3.9m/(€3.6m) and £5m per season in its five-year deal with the tennis Grand Slam’s rights-holder, the All England Lawn Tennis Club. The deal is primarily a cash-based marketing partnership, with limited value in kind, aimed at showcasing the value of its 5G network.